USA Nordic Ski Teams Announce Partnership with Jaybird
In an announcement that is music to the ears of US Nordic team members, the national leadership organization of ski-jumping and Nordic-combined in the U.S. has signed a partnership agreement with Jaybird, a sport audio and technology company.
“Nordic ski-jumping and Nordic-combined are two of the most mentally and physically challenging sports of all the Winter Olympic disciplines,” said Jamie Parker, president and CEO at Jaybird. “Athletes train for years to earn a position to represent their country, and music is a key component for their training and pre-competition mental preparation.”
Both organizations are based in Park City, Utah, and US Nordic athletes will help test and research new products for Jaybird while out training. In turn, Jaybird will help support and motivate the athletes to reach their competition goals.
“All of our athletes use music to get in the zone before they have to compete,” said Billy Demong, executive director of USA Nordic Sport, 2009 world champion and America’s first Olympic gold medalist in Nordic skiing. “The right tunes can help take the anxiety away and allow them to focus on their performance during big moments”.