Make social media work for your business
Over the years, social media has transitioned from a space to catch up with friends, into a marketing powerhouse filled with almost four billion people. The average person spends about two hours on social media every day and Sprout Social says that number equates to five years over a lifetime.
I’m not throwing numbers at you to prove how popular social media is, considering if you’re a living, breathing human you already know that. What I’m trying to point out is the potential that a lot of small businesses overlook when it comes to using these social platforms as a way to make some serious dough.
Modern-day consumers want to know more about a brand before making a purchase and 74 per cent say that social media influences their buying decisions. Hailey, the owner of a curated lifestyle shop in Mahone Bay called Here Nor There, says, “I have new customers come in from all over Canada and they tell me it’s because they follow my shop on Instagram.” Hailey also shared that Instagram generates all of the shop’s online sales as well.
When it comes to the land of tweets, likes and comments, working smarter not harder will be your key to success. Here are a few ways to get more out of social media for your business:
1. Stop trying to be everywhere at once. There are plenty of social networks out there, but that doesn’t mean your business needs to be on all of them. Choose the network your target audience spends the most time on and stick with it.
2. Just because you build it, doesn’t mean they will come. Creating a profile and posting regularly won’t automatically generate thousands of followers or instantly drive sales to your business. It’s called social media for a reason. You have to engage with your target audience if you expect them to give your business any attention or their hard-earned dollar bills.
3. Give your audience what they want. Every major social network has a section for business insights filled with details about your followers, like what time of day they are most active and the type of content they like best.
This information will help you choose when and what to post so more people can see, like and share your amazing content.
At the end of the day, you have a business to run and social media shouldn’t be an added stress.
Even if you can only post once a week, as long as your business stays consistent and engaged, you will see results.
Social media has grown into a much-need and relied on resource for businesses.