SMALL BUSI­NESS WEEK 2018 Talk­ing busi­ness over break­fast

Busi­ness Builders Ask the Ex­perts Break­fast aimed at help­ing emerg­ing en­trepreneurs

South Shore Breaker - - Homes - VER­NON OICKLE ver­

As part of Small Busi­ness Week 2018 cel­e­bra­tions, the Busi­ness Builders Ask the Ex­perts Break­fast will take place at the Ma­hone Bay Cen­tre on Oct. 16 at 8 a.m.

Event or­ga­nizer Ber­nice Wil­liams ex­plains the break­fast is an op­por­tu­nity to show­case lo­cal ex­perts who sup­port the growth of en­trepreneurs and small busi­ness in the com­mu­nity in­clud­ing Meg Craig, An­drew But­ton, Liam Tay­lor, Shanna Joudrey, John Swain, Ash­ton Ro­den­hiser, David Eis­ner, Jen­nifer Fraser, Jared Perry, Todd Hub­ley, Wendy Vrooman and Ber­nice Wil­liams.

At this break­fast, par­tic­i­pants have the chance to spend time with the ex­perts, so, Wil­liams says, peo­ple should come pre­pared with ques­tions.

“We are sur­rounded by amaz­ing re­sources in our own back­yard,” she says. “As new and ex­pe­ri­enced en­trepreneurs, some­times we are so busy work­ing in our busi­ness that we for­get to build re­la­tion­ships, reach out for sup­port or look out­side our com­mu­nity to find the ex­per­tise we need to grow.

“We have a wealth of ex­perts here who can help small busi­nesses grow, ex­pand and flour­ish. The break­fast event is to sup­port the con­tin­ued growth of en­trepreneurs in our com­mu­nity, build stronger re­la­tion­ships and rec­og­nize that ex­perts are right around the cor­ner when you need them.”

Busi­ness Builders Ask the Ex­perts Break­fast Pre­sen­ters

John Swain: Swain is a born and bred small town boy who trav­elled the world for work, but al­ways knew that some­day he would once again call Nova Sco­tia home. He opened his own ac­count­ing firm, Swain CPA Inc., in 2008, with of­fices on the South Shore and Hal­i­fax Re­gional Mu­nic­i­pal­ity. The com­pany’s pur­pose is to in­spire small busi­ness.

Jen­nifer Fraser: Fraser joined Busi­ness De­vel­op­ment Bank of Canada (BDC) in 2014 as a se­nior ac­count man­ager. Her man­date is to help en­trepreneurs be suc­cess­ful and strive for more and has more than 25 years’ ex­pe­ri­ence work­ing with busi­nesses in At­lantic Canada.

Wendy Vrooman: Vrooman is a part­ner at Sandler Train­ing af­ter hav­ing been a stu­dent of the pro­grams for six years. She be­gan her ca­reer in the med­i­cal di­ag­nos­tic and health sci­ences sec­tors with Pre­ci­sion Bi­o­logic, where she spent eight years in sales and sales man­age­ment po­si­tions. She then launched into the world of re­tail sales with As­centa where she spent four years de­vel­op­ing new lines and chan­nels of busi­ness. Re­search­ing, cre­at­ing the ap­pro­pri­ate con­tacts and de­vel­op­ing them into mean­ing­ful part­ners al­lowed her to drive prof­itable new lines of busi­ness for the com­pany.

Liam Tay­lor: Tay­lor is a ded­i­cated pro­fes­sional with over 20 years’ ex­pe­ri­ence in man­ag­ing all facets of emerg­ing and ex­ist­ing busi­ness con­cepts. He spe­cial­izes in the de­vel­op­ment of new busi­ness ideas; from con­cept to ex­e­cu­tion. Now seek­ing to make the most of knowl­edge and skills gained through launch­ing new com­pa­nies and prod­ucts, to aid and men­tor new busi­nesses seek­ing to start, ex­pand or im­prove their of­fer­ings.

Ash­ton Ro­den­hiser: Ro­den­hiser be­gan her fa­cil­i­ta­tion jour­ney by host­ing fam­ily pro­grams and work­shops at the Dart­mouth Fam­ily Cen­tre in 2005. Her love for cre­ativ­ity and fa­cil­i­ta­tion in­tro­duced her to the world of graphic record­ing and vis­ual com­mu­ni­ca­tion. Ash­ton’s graphic record­ing busi­ness, Mind’s Eye Cre­ative Con­sult­ing and Fa­cil­i­ta­tion, has en­abled her to work na­tion­ally and in­ter­na­tion­ally.

Shanna Joudrey: Joudrey is orig­i­nally from the Bridge­wa­ter area. She did the big city thing for a while, liv­ing and work­ing in Toronto for 10 years as a graphic de­signer for na­tional mag­a­zines such as Chate­laine, Cana­dian House & Home and Mai­son & De­meure. She re­turned with her hus­band to start a fam­ily and build her busi­ness, De­tails Event & De­sign Stu­dio. De­tails is com­prised of three sides; graphic de­sign, wed­ding plan­ning and decor and prop rentals.

Meg Craig: Craig is a cre­ative direc­tor and brand strate­gist with more than 12 years ex­pe­ri­ence de­sign­ing and build­ing brands for some of the world’s top names such as Nes­tle, Coca-cola, Di­a­geo, Plays­ta­tion and Unilever. In 2010, Craig re­lo­cated from Toronto back to Nova Sco­tia with her young fam­ily and started off on her own brand jour­ney. Her back­ground in­cludes print and web de­sign, pho­tog­ra­phy and art di­rec­tion, con­tent strat­egy for both print and dig­i­tal, so­cial me­dia plan­ning, busi­ness coach­ing and process de­sign, pack­ag­ing and in-store pro­mo­tional mar­ket­ing.

An­drew But­ton: But­ton is from a small town in At­lantic Canada with a big dream of his very own. Af­ter a 15-year ca­reer with var­i­ous busi­nesses and eco­nomic de­vel­op­ment or­ga­ni­za­tions, he felt it was about time to move from be­ing a “cheer­leader” and “cu­ra­tor” of en­trepreneur­ship to do­ing some­thing that ac­tu­ally pro­duced more en­trepreneurs in ru­ral com­mu­ni­ties. In 2014, he founded Mashup Lab; a for-morethan-profit com­pany that ac­ti­vates ru­ral ideas. That same year he launched a chap­ter of the Awe­some Foun­da­tion in his com­mu­nity. He has since gone on to launch an­other so­cial en­ter­prise — CO3, a fresh new co-work­ing space for free­lancers, en­trepreneurs and in­de­pen­dents lo­cated in Bridge­wa­ter.

David Eis­nor: Eis­nor has nearly 20 years of ex­pe­ri­ence sup­port­ing en­trepreneurs with busi­ness star­tups through his ex­pe­ri­ence work­ing with the Cen­tre for En­trepreneur­ship Ed­u­ca­tion and De­vel­op­ment (CEED), the En­trepreneurs’ Fo­rum and most re­cently in his role at Fu­tur­preneur Canada (for­merly CYBF). In 2004, he and his busi­ness part­ner were named Young En­trepreneurs of the Year with the Busi­ness De­vel­op­ment Bank of Canada, and the Best Busi­ness Award for Com­mu­nity In­volve­ment with the Cana­dian Youth Busi­ness Foun­da­tion (CYBF).

Most re­cently, Eis­nor em­barked on a new ven­ture in farm­ing. In 2014, he set up a Haskap or­chard in Up­per Branch and is cur­rently plan­ning a sec­ond sea­son of Upick, and is in de­vel­op­ment of his first value-added prod­uct with fu­ture goals in Agri­tourism.

Jared Perry: Perry, with a masters in tech­nol­ogy, en­trepreneur­ship and in­no­va­tion, is the pro­ducer for Canopy Cre­ative, which helps busi­nesses ef­fec­tively use so­cial me­dia to pro­mote their prod­ucts and ser­vices. He and his team pride them­selves on help­ing to iden­tify the pain points for Nova Sco­tia busi­nesses in suc­cess­ful mar­ket­ing and over­com­ing those ob­sta­cles.

Todd Hub­ley: Hub­ley, of dig­i­tal mar­ket­ing sales at Pic­nic Stu­dios, comes to the ex­pert ta­ble with more than 25 years of ex­pe­ri­ence as an en­tre­pre­neur. He has owned sev­eral small busi­nesses in­clud­ing Waves Seafood and Grill. He is work­ing with the team at Pic­nic Stu­dios to sup­port busi­ness growth through dig­i­tal mar­ket­ing. Build­ing your story and mak­ing it share­able, as a mar­ket­ing tool through video is a spe­cialty that Pic­nic Stu­dios has mas­tered.

Wil­liams says, “Out­side of this event, when would you get an op­por­tu­nity to sit and pick the brains of these ex­perts with­out hir­ing them for a con­sul­ta­tion? It is def­i­nitely worth the cost of ad­mis­sion.”

Tick­ets for this event are avail­able at Wile’s Lake Farm Mar­ket, The Barn, The Bis­cuit Eater Café and Book­store, Fancy Pants Café, All About You Lingerie and Wig Bou­tique, Halother­apy Salt Spa and Shop on the Cor­ner. These are cash-only lo­ca­tions.

For more in­for­ma­tion, phone 902-521-6046 or email ber­nice­con­sult­


This is a photo from the Teepa Snow Alzheimer’s Break­fast, an­other event or­ga­nized by Ber­nice Wil­liams and sim­i­lar to the Ask the Ex­perts event.

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