In tune with preven­tion

Fire­fight­ers pump up the pro­duc­tion value for mu­sic video

Standard-Freeholder (Cornwall) - - NEWS - ALAN S. HALE ahale@post­ twit­

“I don’t want to steal your free­dom; I would like to change your mind. I don’t have to make you like me; I just want to save your life.”

Th­ese are the catchy, in­for­ma­tive and fairly pointed lyrics of a new mu­sic video re­leased by the Corn­wall Fire Depart­ment on so­cial me­dia to mark Fire Preven­tion Week.

This is the third mu­sic video the depart­ment has pro­duced to try to raise aware­ness of fire safety is­sues in the com­mu­nity. The first video was re­leased dur­ing Christ­mas two years ago, and the sec­ond was re­leased last year. Ac­cord­ing to fire chief Pierre Voi­sine, the suc­cess of those videos con­vinced him that it was time to try to re­ally in­crease the pro­duc­tion val­ues this year.

“I looked at fire preven­tion meth­ods other fire de­part­ments have done in the past — and they were bor­ing as hell,” said Voi­sine. “Last year’s video wasn’t the same qual­ity as the first, and it still got 40,000 hits. So this year we are re­ally im­prov­ing the qual­ity.”

The video fea­tures Voi­sine him­self singing a song set to the tune of a song by coun­try singer Sam Hunt called “Take Your Time.”

The fire depart­ment part­nered with two Corn­wall stu­dios to cre­ate the video. Dream Builder Stu­dios recorded and mixed the song while KAV Pro­duc­tions planned, shot and edited the footage.

The two-minute video tells a story of fire­fight­ers go­ing to a sin­gle-fam­ily home and check­ing the smoke and car­bon-monox­ide alarms, in­ter­spersed with shots of Voi­sine singing or look­ing dis­ap­prov­ingly at the burnt ru­ins of a house on St. Felix Street that burned down this past sum­mer.

The im­agery of the video fol­lows this year’s theme for Fire Preven­tion Week: Two Ways Out. Fire de­part­ments across the coun­try are en­cour­ag­ing peo­ple to al­ways have two evac­u­a­tion routes out of their homes.

One route can be the front door, but ev­ery­one should be pre­pared to exit their build­ing an­other way if the door is blocked. Voi­sine said peo­ple might need to plan for be­ing able to es­cape through a bed­room win­dow if re­quired.

The lyrics of the song cut a lit­tle more close to home, how­ever. The words sound frus­trated and al­most con­fronta­tional like the singer is ar­gu­ing with some­one about fire safety.

When asked about this, Voi­sine ad­mit­ted that the lyrics were in­spired by Corn­wall land­lords the fire depart­ment has dealt with who have not al­ways ap­pre­ci­ated be­ing told they need to keep their build­ings in line with the fire code.

“When we are deal­ing with land­lords, some­times they get irate. They don’t like the fact that we are forc­ing them to spend money on smoke de­tec­tors, bat­ter­ies and this and that. But the re­al­ity is they must en­sure the safety of their ten­ants,” said the fire chief. “The mes­sage be­hind the lan­guage was very spe­cific.”


Corn­wall fire chief Pierre Voi­sine sings dur­ing a Fire Aware­ness Week video the fire depart­ment re­leased on so­cial me­dia this week.

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