And the winners are…
TThere is no doubt in my mind that there are many ways to be a winner, but there is really only one way to be a loser, and that is to fail and not look beyond the failure. ~Kyle Rote Jr.
he January blues can hit hard. The presents, which put us in debt, have already been used and some even scuffed up, the decorations are back in the basement, we’re back to work and the kids back to school, and walking to the car to go to work is a crispy, chilly experience. –25 degrees made for an exasperating Monday. Do we dwell in the mundane monotony of 2011’s debut or do we grin and bear it and smack on a, “come and get me 2011” attitude.
It’s a smack down in my home. Opening the patio door to let the pack out of the house this morning was a daunting task. It was bloody chilly, but it could have been worse. Instead of being a January loser, I’m going to be a January winner and not let the unpleasant sides of this annual month get to me. I’m going to look on the warm, sunny side of things. According to local weather prognosticator Andrew Retchless, while we were thanking the flannel Gods for our pjs, this was nothing compared to January 1925 when the mercury sunk to a record low of –44 degrees. Thinking of today being almost twice as cold as it was then makes it feel a bit warmer, doesn’t it?
January, which is named after the God of the doorway, Janus, and known as the door to the New Year, can be especially trying for local businesses. With Visa bills to pay and the chaos of shopping still fresh in so many consumer’s heads, business is always slower, for everyone this month. Less visitors, less income. Less income, less budget for necessities, like advertising. Thanks to the Lennoxville Merchant’s Association and their first ever Lennoxville in Lights Festival Contest, some of our local businesses, which were chosen by a panel of judges, are getting a belated Christmas present, some much appreciated free publicity. They say all publicity is good publicity, but it goes without saying that free publicity is the best publicity. Local businesses had until November 15th to register and of those entrants, The Lennoxville Library’s decorations earned them a year’s worth of free business card advertising in The Lantern. The Manoir Saint-Francois won the Townships Sun Prize, which gives them the publication of their business card in three consecutive issues. The Salon de Coiffure L’air du Temps won $500 worth of advertising on CJMQ radio and Clinique Opto-Reseau won the public’s prize, which is a plaque donated by the Merchant’s Committee. A full list of all participants will be featured in the next edition of The Lantern. Not all entrants can be winners but all those who decorated won in making the season brighter. Pep`s Restaurant, Inspiration Encore, Tri-Us and Gracia Jacquelin, to name a few, made for a more pleasant stroll through town.
Being a January winner, to me, includes having warm thoughts and Monday afternoon was filled with warm thoughts and memories as LAHMS (the Lennoxville-Ascot Historical and Museum Society) celebrated 40 years of preserving history and tradition. With 38 attendants, memorabilia was presented and former members, presidents, historians and contributors, like Dick Jen’s Len is published by the Stanstead Journal and edited by Jennifer Young. Email Jen at email@example.com or call the Stanstead Journal at 819.876.7514