List­ing, Sell­ing and Dual Agents

Stanstead Journal - - NEWS -

List­ing Agents - Some­times re­ferred to as a seller's agent. The client will con­tact him or her di­rectly in re­sponse to an ad­ver­tise­ment, a so­lic­it­ing phone call, word-of-mouth re­fer­ral from a fam­ily mem­ber, friend or co-worker, etc. Ei­ther way, the list­ing agent's main task is to mar­ket the prop­erty so as to at­tract po­ten­tial buy­ers. She/he uses a va­ri­ety of meth­ods to arouse in­ter­est in the prop­erty. The job is not so much to ad­ver­tise to buy­ers as it is to ad­ver­tise to sell­ing agents who will bring buy­ers to the prop­erty.

Sell­ing Agents - Not all buy­ers choose to work with sell­ing agents, but it is highly rec­om­mended. Sell­ing agents are well-ed­u­cated about the real es­tate mar­ket. They should be able to tell you what types of prop­er­ties are for sale, where they are lo­cated, and for how much. What is the re­sale po­ten­tial of your prospec­tive home ? Are you pay­ing what it is ac­tu­ally worth ? These are ques­tions that a sell­ing agent can an­swer for you. Do­ing all that re­search on your own would take count­less hours and mean­while, homes that are per­fect for you might be get­ting snapped up by other buy­ers. Her/His duty is to get you the best pos­si­ble price and terms on a pur­chase. Dis­clos­ing all ma­te­rial facts about the prop­erty, pos­si­ble prob­lems and re­pairs the prop­erty may en­counter, dis­clos­ing any facts that might lead to ne­go­ti­ate the price.

Dual Agents - Oc­ca­sion­ally, an agent will rep­re­sent both par­ties in­volved in the pur­chase/sale of a home. One sit­u­a­tion where this oc­curs is when a list­ing agent mar­kets a home, and is ap­proached di­rectly by a buyer pre­sent­ing an of­fer (as op­posed to hav­ing the buyer's agent rep­re­sent­ing the buy­ers present the of­fer). This type of agent is acting as a dual agent. Some real es­tate agen­cies go so far as to for­bid dual agen­cies.

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