Sport Tourism gets boost

Stanstead Journal - - NEWS - Vic­to­ria Vanier

A pi­lot project has been launched to sup­port sport tourism and to mea­sure its ben­e­fits in the re­gion by Or­ford MNA Pierre Reid, the Mem­phrem­a­gog MRC and the Mem­phrem­a­gog CLD.

“For sev­eral years, the Mem­phrem­a­gog re­gion has be­come a des­ti­na­tion of choice to hold sport­ing events that unite thou­sands of elite ath­letes as well as ama­teur ath­letes, re­gard­less of the sea­son,” ex­plained Mr. Reid dur­ing the press con­fer­ence to an­nounce the ini­tia­tive. “In my opin­ion, it is a new tourism mar­ket cre­ated by peo­ple who ap­pre­ci­ate the qual­ity of life that our re­gion in­spires. It is up to us to wel­come those tourists warmly and to make sure that those who have great adren­a­line-fu­eled ex­pe­ri­ences re­turn year af­ter year.”

The Or­ford deputy, in the amount of $5000, is part­ner­ing with the MRC and the CLD to pub­lish info-let­ters and to cre­ate a

cal­en­dar of events. Th­ese tools have two ob­jec­tives: to show ath­letes who visit from out­side the re­gion all of the lo­cal at­trac­tions; and to of­fer to store, ho­tel and restau­rant own­ers a cal­en­dar of com­pe­ti­tions so they may plan in ad­vance spe­cial pro­mo­tions.

Fur­ther­more, a com­mit­tee to study sport tourism, with rep­re­sen­ta­tives of the CLD, the town of Ma­gog and sport­ing event or­ga­niz­ers, be­gan a few months ago un­der the im­pe­tus of Mr. Reid. Ques­tions re­gard­ing pub­lic se­cu­rity, the en­vi­ron­ment, emer­gency ser­vices, mu­nic­i­pal ser­vices and sig­nage on roads were dis­cussed with the aim of mak­ing life eas­ier for sport­ing event or­ga­niz­ers.

The in­sti­ga­tors of this ini­tia­tive also high­lighted the eco­nomic ben­e­fits gen­er­ated by sport­ing events in this re­gion. Tens of thou­sands of dol­lars are re­turned to the com­mu­nity in the form of fi­nan­cial aid for health care, school success and to sup­port the un­der­priv­i­leged.

and Amis de la bi­b­lio­theque Mem­phrem­a­gog.

The Stanstead Jour­nal

The Stanstead Jour­nal

Photo Stanstead Jour­nal

Or­ford MNA Pierre Reid speaks at the launch of a pi­lot project to pro­mote sport tourism in the re­gion.

A lit­tle more than a year af­ter the Mem­phrem­a­gog li­brary re­lo­cated to its new lo­cale on Saint David Street, busi­ness is boom­ing. Be­tween 2010 and 2012, the num­ber of mem­bers has in­creased by 40% and book bor­row­ing is up by 37%. Seen in the photo are (l. to r.): Nathalie Pel­letier, mu­nic­i­pal coun­cil­lor; Ma­gog mayor Vicki May Hamm; Eric Brown, a mem­ber of the

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