Re­cy­cling cam­paign launched

Stanstead Journal - - NEWS BRIEFS - Vic­to­ria Vanier

The Mem­phrem­a­gog MRC is launch­ing an aware­ness cam­paign about the re­cy­cling of pa­per and card­board to keep in line with the Que­bec govern­ment which wants all pa­per and card­board elim­i­nated from land­fills by the end of 2013. “For the MRC, it is im­por­tant to let our cit­i­zens know about this govern­ment de­ci­sion and en­tice them to change their be­hav­iour,” com­mented Lisette Maillé, the pres­i­dent of the com­mit­tee for sus­tain­able de­velop-

ment in the MRC. “This cam­paign has as the ob­jec­tive to sen­si­tize not only res­i­dents, but also the in­dus­tries, busi­nesses and in­sti­tu­tions, since they also pro­duce a lot of re­cy­clable ma­te­rial.”

Called Op­er­a­tion pa­pier car­ton, the cam­paign will pro­mote the adop­tion of good prac­tises by those who deal with this ma­te­rial. “The first re­flex to de­velop is re­duc­tion at the source,” said Chris­tine La­belle, the as­sis­tant di­rec­tor at the MRC. “To get there, we have to re­duce our pur­chases to what’s es­sen­tial and re­duce our ten­dency to buy com­pul­sively. We can also re­duce our con­sump­tion of over-pack­aged items. Re­cy­cling pa­per and card­board is a must and soiled pa­per or card­board can be put in the com­post. Throw­ing pa­per and card­board into the garbage is the last op­tion.”

Dur­ing the sum­mer, this mes­sage will be com­mu­ni­cated through an­nounce­ments in lo­cal news­pa­pers, let­ters to cit­i­zens, and a French lan­guage only web site (op­er­a­tionpa­pier­car­ton.com).

A sec­ond phase of the cam­paign will take place in the fall. “We want the mes­sage to be clear for all: from now on, clean pa­per and card­board must never end up in the garbage. We also ask the pop­u­la­tion to make an ef­fort to re­duce the con­sump­tion of pa­per prod­ucts at its source. At the end of the line, ev­ery­one will win be­cause th­ese ac­tions will help to pre­serve our re­sources and to save money by re­duc­ing land­fill and re­cy­cling costs,” said Mrs. Maillé.

MRC pre­fect and mayor of Ste.Cather­ine de Hat­ley, Jac­ques De­mers, thanked the mu­nic­i­pal­i­ties who have dis­trib­uted in­for­ma­tion to their res­i­dents.

Photo courtesy

Seen in the photo are (left to right) : Louise Cham­poux, Com­mu­ni­ca­tions; Jac­ques De­mers, MRC pre­fect; and Lisette Maillé, pres­i­dent of the MRC’s sus­tain­able de­vel­op­ment com­mit­tee.

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