Recycling campaign launched
The Memphremagog MRC is launching an awareness campaign about the recycling of paper and cardboard to keep in line with the Quebec government which wants all paper and cardboard eliminated from landfills by the end of 2013. “For the MRC, it is important to let our citizens know about this government decision and entice them to change their behaviour,” commented Lisette Maillé, the president of the committee for sustainable develop-
ment in the MRC. “This campaign has as the objective to sensitize not only residents, but also the industries, businesses and institutions, since they also produce a lot of recyclable material.”
Called Operation papier carton, the campaign will promote the adoption of good practises by those who deal with this material. “The first reflex to develop is reduction at the source,” said Christine Labelle, the assistant director at the MRC. “To get there, we have to reduce our purchases to what’s essential and reduce our tendency to buy compulsively. We can also reduce our consumption of over-packaged items. Recycling paper and cardboard is a must and soiled paper or cardboard can be put in the compost. Throwing paper and cardboard into the garbage is the last option.”
During the summer, this message will be communicated through announcements in local newspapers, letters to citizens, and a French language only web site (operationpapiercarton.com).
A second phase of the campaign will take place in the fall. “We want the message to be clear for all: from now on, clean paper and cardboard must never end up in the garbage. We also ask the population to make an effort to reduce the consumption of paper products at its source. At the end of the line, everyone will win because these actions will help to preserve our resources and to save money by reducing landfill and recycling costs,” said Mrs. Maillé.
MRC prefect and mayor of Ste.Catherine de Hatley, Jacques Demers, thanked the municipalities who have distributed information to their residents.
Seen in the photo are (left to right) : Louise Champoux, Communications; Jacques Demers, MRC prefect; and Lisette Maillé, president of the MRC’s sustainable development committee.