Pa­try’s Tra­di­tion ex­pands

Stanstead Journal - - FRONT PAGE - Staff, Ayer’s Cliff

In what he de­scribed as a multi hun­dreds of thou­sands of dol­lars ex­pan­sion of his eleven year-old su­per­mar­ket, now un­der the Tra­di­tion ban­ner, but cer­tainly closer to the mil­lion dol­lar mark, from what he told us, when new equip­ment is fac­tored in, Guy Pa­try is in­vest­ing to pro­vide a lot more to the Ayer’s Cliff re­gion.

“We’ll have a bet­ter choice of pro­duce, a real bak­ery, a larger choice of frozen fare and a big­ger cooler. Plus the SAQ side will also ex­pand a bit. As we are now, we can hardly serve the grow­ing clien­tele base that we have gained since mov­ing to Tra­di­tion where the spe­cials are much bet­ter than un­der our old ban­ner.”

As he has bought the Comp­ton Boni­choix, now un­der his old­est son’s guid­ance, he has dis­cov­ered that the Pa­try name is a brand. “I could hardly be­lieve it when peo­ple there phoned me to say how pleased they were that we were the new own­ers.”

It took a huge leap of faith over ten years ago to build a new su­per­mar­ket when the sur­round­ing area was be­ing flooded with a cou­ple of huge ones in Ma­gog and in Sher­brooke. Plus the fact that there was still an­other gro­cer in town, which led to the fa­mous ‘Who will get the SAQ store saga’ re­ported here in length, Mon­treal me­dia jump­ing into the fray.

To­day, Pa­try’s Tra­di­tion su­per­mar­ket is thriv­ing in a highly com­pet­i­tive en­vi­ron­ment. “We’re only min­utes away from Ma­gog, Stanstead, Coat­i­cook and Sher­brooke. What we of­fer is a quick shop­ping ex­pe­ri­ence: no need to spend four hours shop­ping for spe­cials and get­ting home beat. Here you shop and we try our out­most best to get you mov­ing as fast as you want.”

The new ad­di­tion should open early next year.

Cap­tion: Guy Pa­try in front of the work be­ing done at his Tra­di­tion su­per­mar­ket in Ayer’s Cliff.

Photo Stanstead Jour­nal

Guy Pa­try is ex­pand­ing his Tra­di­tion gro­cery store in Ayer’s Cliff.

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