Wall of Hope, new CIBC Pink Col­lec­tion™ in branches now across the re­gion

Stanstead Journal - - NEWS -

Lead­ing up to Oc­to­ber’s Cana­dian Breast Can­cer Foun­da­tion CIBC Run for the Cure, the lo­cal branches of the CIBC are invit­ing Cana­di­ans to share mes­sages of hope and in­spi­ra­tion to fam­ily and friends who have been touched by breast can­cer on a ded­i­cated “Wall of Hope”.

As the pre­sent­ing spon­sor, CIBC will put up Walls of Hope in more than 1,100 branches to raise aware­ness and funds to help cre­ate a future with­out breast can­cer. For a sug­gested do­na­tion of $2, any­one can hon­our a loved one, or the per­son they’re run­ning for in the 2014 CIBC Run for the Cure, by writ­ing their words of hope on a rib­bon de­cal that will be proudly dis­played in our branches. All pro­ceeds for the in-branch Wall of Hope sup­port the Cana­dian Breast Can­cer Foun­da­tion.

“I in­vite ev­ery­one who has been touched in some way by breast can­cer to visit one of our branches to share their sto­ries and be in­spired by the mes­sages of oth­ers,” says Christina Kramer, Ex­ec­u­tive Vice Pres­i­dent, Re­tail and Busi­ness Bank­ing, CIBC and CIBC’s Ex­ec­u­tive Run Spon­sor.

“The re­al­ity is this dis­ease con­tin­ues to be the most com­mon di­ag­no­sis for women in Canada, which is why we can’t stop work­ing to­wards find­ing a cure,” she says. “I en­cour­age you to join the more than 125,500 Cana­di­ans, who will run, walk or vol­un­teer in the an­nual CIBC Run for the Cure on Oc­to­ber 5, 2014 in com­mu­ni­ties across Canada.” CIBC is also pleased to launch the 2014 CIBC Pink Col­lec­tion ™ , now ex­clu­sively avail­able in branches across Canada. This year, the col­lec­tion fea­tures handy and re­us­able items for a sug­gested con­tri­bu­tion: Lunch Con­tainer for $10 / Re­versible Tote Bag for $15 / Cos­metic Bag for $15 / Um­brella for $20

Ev­ery con­tri­bu­tion counts, which is why CIBC do­nates 100 per cent of the net pro­ceeds from the CIBC Pink Col­lec­tion™ to Cana­dian Breast Can­cer Foun­da­tion for breast can­cer re­search, ed­u­ca­tion and aware­ness pro­grams. Quan­ti­ties are limited and avail­able only while sup­plies last.

CIBC’s in­volve­ment in the breast can­cer cause started at a grass­roots level in sup­port of a col­league with breast can­cer. Rec­og­niz­ing the pas­sion its em­ploy­ees had for this

cause, CIBC be­came ti­tle spon­sor in 1997. Since then, CIBC em­ploy­ees, their families, clients and friends have raised more than $36 mil­lion through pledges, fundrais­ing ef­forts and events and CIBC Pink Col­lec­tion con­tri­bu­tions.

“The in­cred­i­ble ded­i­ca­tion and com­mit­ment of CIBC’s em­ploy­ees to the breast can­cer cause is greatly ap­pre­ci­ated,” says Jane Par­sons, Co-CEO, Cana­dian Breast Can­cer Foun­da­tion. “The funds raised help us to sup­port rel­e­vant, in­no­va­tive re­search, pro­vide ed­u­ca­tion pro­grams and re­sources, and ad­vo­cate for the breast can­cer com­mu­nity. We’ve come so far in work­ing to­ward our vi­sion of a future with­out breast can­cer. We can’t stop now.”

Photo Stanstead Jour­nal

Nathalie Bour­goin and France Leblanc of the Stanstead branch of the CIBC pre­sent­ing the Cana­dian Pink Col­lec­tion dis­play.

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