For the first time, Centraide Estrie is the official partner of the cross-Canada movement Giving Tuesday, which is a national ‘day of giving’. On December 2nd, Giving Tuesday would like people across the country to give what they can.
A growing number of Canadian businesses take part in ‘Black Friday’ or ‘Cyber Monday’. Giving Tuesday falls on the day after those commercial days and kicks off the holiday season in an apropos way. This movement calls on those who have profited from the sales of the two days before to donate some of what they saved, both individuals and businesses.
Centraide Estrie’s annual campaign ends on January 31st, 2015. The objective is to raise $1,660,500 in order to offer vital support to close to 70 community organizations in Estrie. On December 2nd, support Centraide Estrie by making a donation on their secure webpage at www.centraideestrie.com.