Ayer’s Cliff wants tourist zone status
The town of Ayer’s Cliff would like to be recognized officially as a ‘tourist zone’, allowing its merchants to stay open longer. The town is also working with Tourisme Cantons de l’Est to get the Coeur Villageois status. “The council is putting lots of energy into promoting tourism. And not only does Ayer’s Cliff have a lot of summer residents, but so do many of the surrounding municipalities like Hatley, Ste. Catherine de Hatley, and Stanstead East,” said the town’s General Manager, Kimball Smith.
The town will be the location of a number of summer events that will certainly draw tourists to the area. A new attraction will be a Triathlon event on August 1st. “We’ll be hosting a number of activities, such as the Defi adapte ta course fundraiser for the Centre readaptation de l’Estrie, the rodeo is returning, and the Drag N Show in July,” added Mr. Smith. The Eastern Townships Equestrian Club will hold a Western Performance, in August, on the Fairgrounds, while the 170th edition of the Ayer’s Cliff Fair will take place from August 27th to the 30th.
The annual Music Festival for the Children’s Wish Foundation is the first event to kick off the season, coming up on June 6th and 7th at the Ayer’s Cliff Fairgrounds. Local musical acts perform all weekend to raise money to make someone’s special wish come true.
The town, which has already offered technical assistance, will be discussing what it can do to help the Tomifobia Nature Trail, heavily damaged in the spring, in an upcoming work session. “The Tomifobia Nature Trail is an important element for the success of this area; it’s a jewel of the region,” commented the town’s mayor, Alec van Zuiden. Zen Metal Technologies, the town’s new business which was founded by Mr. van Zuiden,