In2006, the World Health Organization and the International Network for the Prevention of Elder Abuse (INPEA) jointly launched the first edition of the world awareness day. In 2012, the General Assembly of the United Nations designated by resolution June 15 as “World Elder Abuse Awareness Day.”
The number of elderly victims of abuse and its consequences are significant enough for all of the Estrie region’s partners to make every possible effort to fight it and to highlight this world awareness day everywhere in the region.
In addition, elder abuse results in major consequences that deteriorate their quality of life:
« Elder abuse is unfortunately one of our best kept secrets. It takes on many forms and is in most cases invisible. We must be more vigilant. »
David price, spokeperson for the English speaking seniors
To highlight this world awareness day, the Table de concertation contre les mauvais traitements faits envers les personnes aînées de l’Estrie, in cooperation with the seven local committees for the elderly, is holding its fourth annual Purple Ribbon Campaign.
Thirteen thousand purple ribbons along with an information card will be distributed across the Estrie region with financial support from the former Agence de la santé et des services sociaux de l’Estrie, the Secrétariat aux aînés and the Desjardins Group— Eastern Townships. Wearing the ribbon is intended to stimulate discussion on the presence of abuse too often experienced by the elderly. The information card features a mini quiz that illustrates various types of psychological and financial abuse, as well as neglect. It provides contact information for local and regional assistance resources, as well as for the Elder Abuse help line.
The purple ribbons will be distributed throughout the Estrie region and at public events that will take place in every MRC. You are encouraged to wear a purple piece of clothing or accessory.
Through these activities, the members of the Estrie region’s local committees for the elderly also want to convey the message that no one is immune and that we must work together to put an end to abuse. The first step is to break the silence and ask for help—because abuse won’t stop unless we do something!
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