Ur­ban Surf­ing

– win­ner of La Bonne Idée

Stanstead Journal - - LENNOXVILLE NEWS -

Af­ter re­ceiv­ing a big ma­jor­ity of the votes, it was the surf­ing in down­town Sher­brooke that came out the big win­ner of La Bonne Idée, an ini­tia­tive of Des­ti­na­tion Sher­brooke whose aim is to get peo­ple in­volved in the recre­ation-tourist de­vel­op­ment in the city. In the next few months, the Sher­brooke or­ga­ni­za­tion re­spon­si­ble for tourist de­vel­op­ment will an­a­lyze the fea­si­bil­ity of the pro­ject in col­lab­o­ra­tion with other part­ners.

“An­a­lyz­ing pos­si­ble fi­nanc­ing sources, tech­ni­cal and en­vi­ron­men­tal as­pects, as well as the po­ten­tial at­trac­tive­ness to tourists will be part of the study,” ex­plained Jean-Fran­cois Ouel­let, di­rec­tor of in­no­va­tion and de­vel­op­ment at Des­ti­na­tion Sher­brooke. “Once this step is com­plete, we will also have a bet­ter idea of the size, fea­si­bil­ity and sched­ule of the re­al­iza­tion of the pro­ject.”

Launched on May 21st, La Bonne Idée al­lowed cit­i­zens to give their opin­ion about dif­fer­ent tourist projects by vot­ing for the one they wanted to see come to Sher­brooke. In all, 1,670 peo­ple voted for their fa­vorite pro­ject from among the fol­low­ing propo­si­tions: velo­rail, Sher­brooke beach, ty­rolien, lighted bridge foun­tain and surf­ing.

“When we re­fer to Sher­brooke as an ur­ban des­ti­na­tion, we can say that an idea like this one fits well with our ori­en­ta­tions re­gard­ing the pro­mo­tion of ac­tive and sport tourism,” added Mr. Ouel­let.

Pro­posed by Lau­rence-Olivier Neron, Mathieu Pelo­quin, Vir­ginie Bedard, An­toine Caron, Alexan­dre Trem­blay, Maxime Dubreuil, Marc Des­ror­i­ers and Va­lerie Les­fram­boises, the idea to cre­ate surf­ing in Sher­brooke could at­tract as many surfers as visi­tors. In Mon­treal, the two surf­ing ar­eas on the Saint Lawrence at­tract be­tween 18,000 and 25,000 surfers an­nu­ally. In Boise, Idaho, a city the size of Sher­brooke, they had more than 40,000 spec­ta­tors.

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