RPM launches anti-tex­ting cam­paign

Stanstead Journal - - FROM PAGE ONE -

The Regie de po­lice Mem­phrem­a­gog (RPM) has launched its 2015 cam­paign to com­bat tex­ting while driv­ing: Sur la route comme sur la glace, le texto n’a pas sa place ! Among peo­ple be­tween 16 and 24 years of age, tex­ting is the most pop­u­lar way to com­mu­ni­cate with their cell phones. Young driv­ers know that it is il­le­gal and risky to use a cell phone while driv­ing, but the temp­ta­tion is too strong. When driv­ers look down at their screens for a few sec­onds, it is like driv­ing with their eyes closed. At 100 km/hr, it takes only five sec­onds to travel two lengths of the ice at an arena, with­out count­ing the time it takes to put on the brakes to stop the ve­hi­cle.

Smart phones are be­com­ing al­most in­dis­pens­able. Peo­ple don’t only feel the need but also an obli­ga­tion to an­swer ev­ery call or text within mo­ments. This is the re­ac­tion that peo­ple need to re­sist un­til they have com­pleted the task that re­quires their full at­ten­tion, like driv­ing.

To reach our tar­geted clien­tele, the 16 to 24 year-olds, we have col­lab­o­rated with young peo­ple: a team of stu­dents from the Tech­niques poli­cières depart­ment at the Cégep de Sher­brooke and the Mid­get AAA hockey club Can­ton­niers de Ma­gog.

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