RPM launches anti-texting campaign
The Regie de police Memphremagog (RPM) has launched its 2015 campaign to combat texting while driving: Sur la route comme sur la glace, le texto n’a pas sa place ! Among people between 16 and 24 years of age, texting is the most popular way to communicate with their cell phones. Young drivers know that it is illegal and risky to use a cell phone while driving, but the temptation is too strong. When drivers look down at their screens for a few seconds, it is like driving with their eyes closed. At 100 km/hr, it takes only five seconds to travel two lengths of the ice at an arena, without counting the time it takes to put on the brakes to stop the vehicle.
Smart phones are becoming almost indispensable. People don’t only feel the need but also an obligation to answer every call or text within moments. This is the reaction that people need to resist until they have completed the task that requires their full attention, like driving.
To reach our targeted clientele, the 16 to 24 year-olds, we have collaborated with young people: a team of students from the Techniques policières department at the Cégep de Sherbrooke and the Midget AAA hockey club Cantonniers de Magog.