Waterville launches new look
Last Wednesday, Waterville mayor Nathalie Dupuis unveiled the new visual identity for the city of Waterville along with its new slogan. The aim of the new town logo and slogan is to reinforce Waterville’s strategic and attractive location, made even more attractive by the extension of highway 410.
A consultation was held with citizens and local business people to develop the slogan which then guided the creation of the new, more modern logo. The priority was to represent the town’s values and its people in both.
“Our old logo dated back to the end of the 1990’s. For several years, Waterville has been developing. From a well-guarded secret, the town has gone to a destination of choice for people looking for a dynamic place to live. What more is needed to justify the search for a new, more accurate and dynamic visual identity to represent the Waterville of today and tomorrow? To the new image we have added the powerful slogan: “Proximité humaine. Proximité urbaine”. This slogan sums up the essence of not only our citizens but the town in general,” commented Ms. Dupuis.
The city of Waterville’s new logo.