Water­ville launches new look

Stanstead Journal - - NEWS - Vic­to­ria Vanier, Water­ville

Last Wed­nes­day, Water­ville mayor Nathalie Dupuis un­veiled the new vis­ual iden­tity for the city of Water­ville along with its new slo­gan. The aim of the new town logo and slo­gan is to re­in­force Water­ville’s strate­gic and at­trac­tive lo­ca­tion, made even more at­trac­tive by the ex­ten­sion of high­way 410.

A con­sul­ta­tion was held with cit­i­zens and lo­cal busi­ness peo­ple to de­velop the slo­gan which then guided the cre­ation of the new, more mod­ern logo. The pri­or­ity was to rep­re­sent the town’s val­ues and its peo­ple in both.

“Our old logo dated back to the end of the 1990’s. For sev­eral years, Water­ville has been de­vel­op­ing. From a well-guarded se­cret, the town has gone to a desti­na­tion of choice for peo­ple look­ing for a dy­namic place to live. What more is needed to jus­tify the search for a new, more ac­cu­rate and dy­namic vis­ual iden­tity to rep­re­sent the Water­ville of to­day and to­mor­row? To the new im­age we have added the pow­er­ful slo­gan: “Prox­im­ité hu­maine. Prox­im­ité ur­baine”. This slo­gan sums up the essence of not only our cit­i­zens but the town in gen­eral,” com­mented Ms. Dupuis.

The city of Water­ville’s new logo.

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