Love on display in downtown Sherbrooke
Visible for several days now on Wellington North, the new work by MURIRS hopes to literally bring a wave of love to downtown Sherbrooke. With an immense heart at its center, the mural #Sherbylove pays homage to a generation that is active in making the heart of the city beat.
Presented last year to the board of Destination Sherbrooke, the artistic concept of this fifteenth mural was accepted unanimously. With #Sherbylove, the team of Serge Malenfant has created a fresco that will mark, and change, the face of the city’s downtown. The reference to the hashtag #Sherbylove was inspired by the heart that represents the mural. “Besides being an integral part of the work, the name represents the source of inspiration at the origin of this exceptional mural. Through the visibility offered by the internet and social networks, this mural will also have a life in the digital world, in harmony with the way of life of the young people of the ‘centro’,” commented Serge Malenfant, the president of MURIRS.
Situated high on a building on Wellington North, the new mural had several technical challenges. Because of the weak roof, a steel structure had to be installed to support the scaffolding, and the wall had to be reinforced. To ensure the safety of the site, the construction cost went up from $200,000 to $319,000.
The new mural joins the Circuit des murals, a tourist product more and more in demand by visitors to Sherbrooke. Each year, there are more than 5000 requests for tourist information about the Circuit.