Rock of Ages sold to Poly­cor

Stanstead Journal - - FRONT PAGE - Staff, Stanstead

Rock of Ages, the sig­na­ture name in gran­ite, lasted for al­most 150 years in var­i­ous forms. It will now be a unit of Poly­cor, the Que­bec based giant in the stone in­dus­try. The an­nounce­ment was made last Fri­day. Poly­cor, backed by an in­vest­ment fund, will buy Swensen Gran­ite who has owned all the shares of Rock of Ages since the com­pany went pri­vate in 2010. The price of the trans­ac­tion was not re­vealed, but the com­pany said that the com­bined sales of the com­pa­nies would ex­ceed $150,000,000. Since the last pub­lic record of Rock of Ages dates from the date of the pri­va­ti­za­tion of the com­pany, it is hard to es­ti­mate a value on the trans­ac­tion. Hoovers, an in­vest­ment site, es­ti­mates the sales of Poly­cor in the $60,000,000 range.

Rock of Ages started life around 1885 with var­i­ous names; it took an ad­ver­tis­ing agency back al­most one hun­dred years ago to come up with the name: Rock of Ages. A first in an in­dus­try where a stone was a stone. Swensen was more or less born at the same time. While Rock of Ages stayed mostly in the mon­u­ment busi­ness, Swensen prof­ited im­mensely from the High­way build­ing craze of the 1950’s and 60’s by go­ing into the curb­ing busi­ness.

In the last cou­ple of years, when the num­bers of the com­pany were pub­lic, prof­itabil­ity of the com­pa­nies was low.

Poly­cor sold its Stanstead op­er­a­tion to Rock of Ages a cou­ple of years ago. At that time it was bought by a French com­pany, Ro­ca­mat, and later the com­pany was bought back by Poly­cor. When it was an­nounced, the deal was sup­posed to cre

see Mar­ket, page 15

Photo Stanstead Jour­nal

Rock of Ages is deeply in­te­grated in Stanstead.

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