Twitter campaign targets poverty
Non-profit pairs social media influencers with disadvantaged Calgarians to amplify message
Billboards and bus ads are how they usually get their message out, but Vibrant Communities Calgary is trying a new strategy for its latest campaign targeting poverty.
Franco Savoia, executive director of VCC, said the nonprofit group is pairing up people who have experienced poverty with local social media influencers who will help them share their experiences to a wider audience.
Savoia said the people they’re partnering with can remain anonymous, unless they say otherwise.
“We’re not trying to put them in the limelight. It’s more for the influencer to say, ‘Here’s how this touched me. Here’s what I didn’t know.’”
Mike Morrison, author of Mike’s Bloggity Blog and a Calgary-famous Twitter user, said he spent several days with homeless advocate Nigel Kirk.
He said they spoke frankly about what it was like to be homeless, and how one can go about making a difference. The lessons Mike Morrison learned from Nigel Kirk at thestar.com