Regina King not afraid to call out Hollywood
When Regina King encounters something she feels is wrong, she does something about it.
Like when she penned an open letter in the Huffington Post deploring the lack of racial diversity at the 2010 Emmys. King, who was convinced she’d never again receive an invite to the ceremony, has since nabbed three of the winged statuettes — proof that it pays to demand the change you want to see.
These days, the actress and director is turning her attention to the world of advertising, in which not even 7 per cent of content is created by women.
She’s partnered with Gillette Venus for its “Her Shot” campaign, mentoring 10 upand-coming GETTY IMAGES female directors who were asked to produce videos on the female perspective. We caught up with King to discuss the importance of parity and paying it forward.
Why do you feel it’s important to have more women creating content?
“I think it’s important for not just women, but for the world as a whole to understand that it’s essential to get perspectives from different spaces. The fact of the matter is that 50 per cent of the population is female, but under 7 per cent of the content we’re seeing in commercials and ads is made by women. We need to have more balanced messaging and more balanced opportunities for creative expression.”
What do you hope to accom- plish with this campaign?
“I want to help bring attention to these numbers and to champion the fact that Gillette Venus is taking a step toward evening the playing field, in the hopes that other companies on that level will follow suit. More than anything, I want to use my voice to bring attention to these creators. These women are new to us, but they’ve been expressing their creativity for a while, but haven’t had a large platform on which to showcase their art.”
You were asked to mentor these women. What was that like?
“We’re using the word mentoring, but the beauty of this process is that we’re learning from each other. Watching these videos and the content from women that are so different has been more of a partnership and a space for all of us creators to be supportive of one another. I think I’m getting just as much out of it as they are.”
Read the full interview at thekit.ca/celebrity-life
The actress and director is blazing a trail for gender representation in Hollywood.