In bat­tle with Ama­zon, Wal­mart pushes deeper into en­ter­tain­ment

StarMetro Edmonton - - DAILY LIFE - Michael Corkery and Brooks Barnes

Wal­mart is go­ing Hol­ly­wood.

The world’s largest re­tailer, in a con­stant bat­tle with its ri­val Ama­zon, said this week that it was team­ing up with two en­ter­tain­ment com­pa­nies, one old school and the other on the in­dus­try’s cut­ting edge.

Metro-Gold­wyn-Mayer has agreed to cre­ate short-form orig­i­nal se­ries for Wal­mart’s ad-sup­ported stream­ing ser­vice, Vudu. Those are ex­pected to de­but early next year. It is the first of many stu­dios that Wal­mart ex­pects to work with in cre­at­ing new con­tent for Vudu, a spokesper­son for the re­tailer said.

Wal­mart is also in­vest­ing in a joint ven­ture with Eko, a New York startup that fo­cuses on “in­ter­ac­tive sto­ry­telling,” a video for­mat that al­lows view­ers to con­trol the plot of com­mer­cials and tele­vi­sion episodes. It is thought to be the largest bet on the in­ter­ac­tive en­ter­tain­ment niche, which has long tan­ta­lized pro­duc­ers but has never gained wide­spread adop­tion. Read the full story at thes­tar.com/busi­ness

MGM/EV­ERETT COL­LEC­TION

The 1983 com­edy Mr. Mom, star­ring Michael Keaton, in­spired a re­make that will be the first of­fer­ing from the Wal­mart-MGM part­ner­ship.

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