In battle with Amazon, Walmart pushes deeper into entertainment
Walmart is going Hollywood.
The world’s largest retailer, in a constant battle with its rival Amazon, said this week that it was teaming up with two entertainment companies, one old school and the other on the industry’s cutting edge.
Metro-Goldwyn-Mayer has agreed to create short-form original series for Walmart’s ad-supported streaming service, Vudu. Those are expected to debut early next year. It is the first of many studios that Walmart expects to work with in creating new content for Vudu, a spokesperson for the retailer said.
Walmart is also investing in a joint venture with Eko, a New York startup that focuses on “interactive storytelling,” a video format that allows viewers to control the plot of commercials and television episodes. It is thought to be the largest bet on the interactive entertainment niche, which has long tantalized producers but has never gained widespread adoption. Read the full story at thestar.com/business
The 1983 comedy Mr. Mom, starring Michael Keaton, inspired a remake that will be the first offering from the Walmart-MGM partnership.