Sarah Jessica Parker thinks she knows what you should read. She’s right
Peter Kaplan, then-editor of the New York Observer, gave Sex and the City creator Candace Bushnell her start, where she first published the column that would launch her to fame. Celebrity imprints rank among the publishing industry’s most desperate schemes. If you liked Edward Scissorhands — the thinking goes — you’ll want to read books Johnny Depp has chosen to reflect his passions. At the very least, it’s a way to get books plugged on celebrities’ Twitter accounts, though I’ve seen little evidence that people choose what to read by the imprint. The whole enterprise has about as much credibility as game show hosts hawking Medigap insurance.
Which brings us to Sarah Jessica Parker, the Emmy Awardwinning star of Sex and the City. Since that iconic TV show went off the air in 2004, Parker has WWW.THESTAR.COM made millions selling jeans, shoes, perfume and hair colouring, but now she’s going after the big bucks: book editing. “SJP for Hogarth” is the name of her new imprint in Penguin Random House and this week Parker is releasing her first book.
SJP is not launching with a cookbook, a millionaire memoir or anything flashy. The first book from Parker’s imprint is a work of literary fiction: a novel by an unknown 26-year-old writer named Fatima Farheen Mirza. And it is gorgeous.