Sarah Jes­sica Parker thinks she knows what you should read. She’s right

We have ev­ery rea­son to be skep­ti­cal

StarMetro Toronto - - KNOW YOUR OPTIONS - Ron Charles

Celebrity im­prints rank among the pub­lish­ing in­dus­try’s most des­per­ate schemes. If you liked Ed­ward Scis­sorhands — the think­ing goes — you’ll want to read books Johnny Depp has cho­sen to re­flect his pas­sions. At the very least, it’s a way to get books plugged on celebri­ties’ Twit­ter ac­counts, though I’ve seen lit­tle ev­i­dence that peo­ple choose what to read by the im­print. The whole en­ter­prise has about as much cred­i­bil­ity as game show hosts hawk­ing Medi­gap in­sur­ance.

Which brings us to Sarah Jes­sica Parker, the Emmy Award-win­ning star of Sex and the City. Since that iconic TV show went off the air in 2004, Parker has made millions sell­ing jeans, shoes, per­fume and hair colour­ing, but now she’s go­ing af­ter the big bucks: book edit­ing. “SJP for Hog­a­rth” is the name of her new im­print in Pen­guin Ran­dom House and this week Parker is re­leas­ing her first book.

SJP is not launch­ing with a cook­book, a mil­lion­aire me­moir or any­thing flashy. The first book from Parker’s im­print is a work of lit­er­ary fic­tion: a novel by an un­known 26-year-old writer named Fa­tima Farheen Mirza. And it is gor­geous. Sarah Jes­sica Parker launched “SJP for Hog­a­rth,” an im­print in the Pen­guin Ran­dom House.

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