Pay-what-you-can gro­cery store opens in The Junc­tion

Feed It Foward founder chef Jag­ger Gor­don hopes to cut down on food waste and hunger with a gro­cery store with no price tags

StarMetro Toronto - - TORONTO - Karon Liu

Veg­eta­bles at Feed It For­ward, a new pay-what-you-can gro­cery store on Dundas St. W. A pickup truck filled with do­nated boxes of or­ganic salad greens, ap­ples and car­rots is be­ing un­loaded at the back of what will be a pay-what-you­can gro­cery store in the Junc­tion neigh­bour­hood, billing it­self to be the first of its kind in the city.

At the front of the store, the shelves are stocked with fresh breads and buns, bas­kets of soft­ball-sized grape­fruits, pur­ple heads of cauliflower, con­tain­ers filled with grains and seeds and pots of ready to plant herbs and veg­etable seedlings.

It’s an am­bi­tious so­cial en­ter­prise headed up by Toronto chef and Feed It Foward founder Jag­ger Gor­don, who for the last four years has been work­ing on ad­dress­ing food in­se­cu­rity and waste in the city.

The Feed It For­ward gro­cery store, at 3324 Dundas St. W. just east of Run­nymede Rd., will have its grand open­ing Satur­day at noon and then be open 8 a.m. to 7 p.m. ev­ery­day af­ter that. Sim­i­lar

AN­DREW FRAN­CIS WAL­LACE/TORONTO STAR

AN­DREW FRAN­CIS WAL­LACE/TORONTO STAR

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