Pay-what-you-can grocery store opens in The Junction
Feed It Foward founder chef Jagger Gordon hopes to cut down on food waste and hunger with a grocery store with no price tags
Vegetables at Feed It Forward, a new pay-what-you-can grocery store on Dundas St. W. A pickup truck filled with donated boxes of organic salad greens, apples and carrots is being unloaded at the back of what will be a pay-what-youcan grocery store in the Junction neighbourhood, billing itself to be the first of its kind in the city.
At the front of the store, the shelves are stocked with fresh breads and buns, baskets of softball-sized grapefruits, purple heads of cauliflower, containers filled with grains and seeds and pots of ready to plant herbs and vegetable seedlings.
It’s an ambitious social enterprise headed up by Toronto chef and Feed It Foward founder Jagger Gordon, who for the last four years has been working on addressing food insecurity and waste in the city.
The Feed It Forward grocery store, at 3324 Dundas St. W. just east of Runnymede Rd., will have its grand opening Saturday at noon and then be open 8 a.m. to 7 p.m. everyday after that. Similar