MORE ON FEED IT FORWARD’S MISSION AT
Chef Jagger Gordon, centre, and volunteers Toni Zambri, left, and Adam Spencley unload donated product at the new Feed It Forward.
ventures have been started by other organizations in cities such as Cologne and Copenhagen in Europe, and in Canada there’s Second Harvest, which saves edible food from being thrown out from supermarkets, farms and factories, and redistributes it to social agencies such as shelters and school breakfast programs across the GTA. Gordon hopes to continue this trend with the store.
“The concept behind the store is showcasing how Canadians can utilize the food that’s destined for landfills:
perfectly edible food that shouldn’t be thrown out and can be filling the empty bellies of our citizens,” says Gordon while he unboxes striped red and yellow peppers donated by a local supermarket.
A report by the The Commission for Environmental Cooperation, an organization created by Canada, Mexico and the United States to monitor the effects of the North American Free Trade Agreement on the countries, found that for every Canadian, 873 pounds of food is thrown away annually.