Beleave signs licence deal with Jay and Silent Bob
BELEAVE INC. has entered into a brand licensing agreement with Kevin Smith and Jason Mewes, better known as their onscreen characters, Jay and Silent Bob. Under the agreement the company, in partnership with Mr. Smith and Mr. Mewes, will be developing various proprietary strains geared toward the recreational market which will be available under the Beleave Kannabis brand.
“We are excited to welcome Kevin and Jason to our team; their passion for the industry is something that resonates with us,” commented Beleave chief executive officer Andrew Wnek. “We look forward to working together to explore unique, outside-the-box business opportunities over the coming years.”
Mr. Smith is a filmmaker, actor, comic book writer, author and podcaster well known for his comedy film Clerks (1994), which he wrote, directed, co-produced and acted in as the character Silent Bob. Jay and Silent Bob have appeared in Mr. Smith’s follow-up films Mallrats, Chasing Amy, Dogma, and Jay and Silent Bob Strike Back.
“It’s no secret that I’m a fan of cannabis, it helps me sleep at night and keeps my blood pressure down. I’ve seen cannabis drastically improve the lives of some of the closest people in my life, and believe it could be a viable alternative to the use of traditional painkillers,” said Mr. Smith. “This culminating with the changing laws and perception surrounding cannabis has me very excited to team up with Beleave, a group I believe to be one of the most innovative in the Canadian cannabis space.”
“It’s hard for me to argue against the potential benefits that medical cannabis can bring. Much like the Beleave team I have a personal connection to the remedy. Now that Canada is on the verge of legalizing cannabis, I am looking forward to the opportunity to work with the scientifically focused and forward-thinking team at Beleave; there’s no telling what we can dream up together,” said Mr. Mewes.
Mr. Mewes is perhaps best known as the vocal half of the onscreen comedic duo, Jay and Silent Bob. Mr. Mewes has reprised his role as celebrated character, Jay, in a number of hit films. Mr. Mewes has captured audiences with rebellious banter against his unspoken other
half and long-time friend, Mr. Smith (Silent Bob).
“Kevin and Jay played the quintessential stoners in a bunch of 90s comedies, but are serious about the benefits of the cannabis lifestyle,” continued Mr. Wnek, “It’s definitely going to be fun watching them take an active role in the space while developing strains together.” About Beleave Inc. Beleave is a biotech company and Beleave’s wholly owned subsidiary Beleave Kannabis Corp. (formerly First Access Medical Inc.) is a licensed producer pursuant to the ACMPR (Access to Cannabis for Medical Purposes Regulations). Beleave’s purpose-built facility is located in Hamilton, Ont.
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Roger Emmanuel Ferreira, Bojan Krasic, Vasilios Panagiotakopoulos, Andrew T Wnek
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