Emblem to supply B.C., Saskatchewan with weed
EMBLEM CORP.’S wholly owned subsidiary, Emblem Cannabis Corp., has received approval to supply British Columbia and Saskatchewan with premium cannabis products under Emblem’s adult-use brand, Symbl.
In B.C., Emblem has been approved to supply cannabis to the B.C. Liquor Distribution Branch (BCLDB) — the sole, wholesale distributor of non-medical cannabis for the province that will operate stand-alone, public retail stores and provide on-line sales. In Saskatchewan, Emblem has been approved by the Saskatchewan Liquor and Gaming Authority (SLGA) to supply cannabis to the province’s private retail market. A curated range of Symbl-branded dried flower strains and premium cannabis oils are expected to be available in both provinces over the coming months. “B.C. and Saskatchewan are important markets for Emblem’s continued domestic growth plans and we look forward to working with each province as a trusted partner to supply consumers with high-quality cannabis products that will meet their needs now and into the future,” said Nick Dean, chief executive officer, Emblem. “Emblem is focused on building a business for the long-term through product innovation, developing strong brands and enhanced distribution. With supply approvals in place across four key provinces — which also includes Ontario and Alberta — we continue to expand Emblem’s footprint and open up additional markets for our brands and products.” “Leveraging Emblem’s existing strength in the medical market, we’re excited to introduce consumers in B.C. and Saskatchewan of legal age to Symbl. Symbl was created to offer a thoughtful brand experience for those seeking cannabis for recreational use that fits within a balanced lifestyle,” said Maria Guest, chief marketing officer, Emblem. “Symbl is the first of several brands that Emblem intends to create to target a number of diverse consumer segments. As Canadians begin to navigate the new cannabis landscape, we believe that Symbl will become an established source for product information and cannabis education. We look forward to working with both provinces to build the foundation for a safe and responsible marketplace for consumers.” Emblem has delivered in full its committed quantities to provincial wholesalers in Ontario and Alberta, meeting critical deadlines for the launch of cannabis legalization on Oct. 17, 2018.
About Emblem Corp. Emblem, through its wholly owned subsidiary Emblem Cannabis Corp., is a fully integrated licensed producer and distributor of medical cannabis and cannabis derivatives in Canada under the Access to Cannabis for Medical Purposes Regulations (ACMPR). Emblem’s state-of-the-art indoor cannabis cultivation facility and research and development laboratory is located in Paris, Ont. Led by an experienced management team of health care executives, accomplished marketing professionals and cannabis experts, Emblem is focused on driving shareholder value through product innovation, brand relevance, and access to patient and consumer channels. Emblem is also the parent company of GrowWise Health Ltd., one of Canada’s leading cannabis education services.
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