Here’s a scoop

SundayXtra - - ENTERTAINMENT SCENE -

MAG­NUM Ice Cream has hired Jes­sica Alba to help them sell their prod­uct.

It’s a celebrity-friendly brand: in re­cent years they’ve used Karl Lager­feld, Zac Posen, Rachel Bil­son, some stars from True Blood, and oth­ers in their pro­mo­tional cam­paigns. PR Week says the com­pany is de­voted to mar­ket­ing its ice cream as part of an el­e­gant life­style. Hey, you can charge more that way.

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