Be­yond the pa

SundayXtra - - MILITIA MOVEMENT - By David San­der­son

HOW eye-catch­ing is the mer­chan­dise at White Pine Bi­cy­cle Co., a re­tail shop and show­room sit­u­ated in­side the John­ston Ter­mi­nal, 25 Forks Mar­ket Rd., that spe­cial­izes in mul­ti­coloured, cus­tom-built sin­gle­speed and fixed-gear bikes?

Well, con­sider this: ev­ery so of­ten, Bren­dan McAn­drew, White Pine’s 23-year-old owner, gets sum­moned to a cus­tomer’s home so he can get a han­dle on what their liv­ing room decor looks like be­fore he gets busy putting to­gether the bi­cy­cle of their dreams.

“They’ll phone and say they don’t care about price be­cause it’s go­ing to be an art piece they in­tend to hang on the wall,” says McAn­drew, pock­et­ing his wrench and pulling up a stool.

“But they want to make sure it matches their couch or cof­fee ta­ble or what­ever, so they’ll have me over.”

As strange as that sce­nario may sound, McAn­drew says those clients are the eas­i­est to please.

“It’s not like I’ll ever have to worry about war­ranty ques­tions or stuff like that be­cause they’re never go­ing to ride their bikes in the first place,” he said. I was just start­ing to hire em­ploy­ees and fig­ured I could use what I was be­ing taught in the class­room in the real world.

“Ex­cept it didn’t quite work out that way; what I was learn­ing was ridicu­lous, in my mind, and didn’t per­tain to what I was do­ing at all. So I got frus­trated with uni­ver­sity, quit and turned my at­ten­tion to the store, full time.”

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