LG 65EF950V

Ahh, OLED. Let us count the ways we love thee… One: the incredible colour reproduction. Two: the unprecedented black levels. Three: the contrast. Four: you just make everything look utterly incredible. LG’s glorious 65EF950V offers all of the above – and what’s more, it’s the first of the OLED tellies to ditch the divisive curved screen.

£3,699, lg.com/uk