From the CEO
Marc Gaudrault catches us up with the latest TekSavvy news.
Since our inception back in 1998, our goal has been to put the customer first. And although the way in which the Internet is used has changed significantly over the past 16 years, our responsibility to you has remained the same. So how exactly has the Internet evolved? I’m glad you asked! Here are some of the revolutionary items you’ll find in this issue.
One of the largest recent “booms” has been in the world of gaming. Games that were once purchased in-store can now be downloaded online. But because these downloads are anywhere between 200MB to 50GB, reaching your monthly limit can happen fast. Our network has seen a steady increase in gaming traffic over the past 5 years and a recent report from Cisco suggests 57% of all internet traffic will be originated by non-PC devices by 2018.
Just as games and music are now delivered to you digitally, the way you watch television has made an unconventional shift and it too has transitioned onto the Internet. Those that have cut out their monthly TV subscriptions have aptly been labelled “cord cutters”. In a recent online poll 63% of respondents said they would “cut the cord” if they could find the content they wanted online. Whether it’s “binge watching” an entire season of a favorite show or discovering a series for the first time video streaming now accounts for more than half of the traffic across most networks in North America. Streaming in the living room is a fact of life thanks to Apple TV, Roku, Smart TVs and next gen gaming consoles.
Commerce has expanded to not only include the Internet, but in many cases, to require it for success. In order to reach all the right markets, it’s essential to have a website to develop your online presence. Consumers looking to buy today research online and search for retailers before browsing in a bricks and mortar store. Engaging customers both new and old online is essential in building a community of fans for your brand.
Whether it’s just one of these that affects you or perhaps even all of them, TekSavvy has the solution that’s the right fit for you. But don’t take my word for it. See for yourself what package you need to keep up with your Internet habits with the TekSavvy Web App. All you need to do is answer a few simple questions! Head to teksavvy.com/find-your-plan for more details.
At TekSavvy, we believe in doing the right thing. We believe in treating people the way we would want to be treated. With honesty, respect and consideration. We believe Canadians deserve a better choice and a better deal when it comes to phone and Internet services. We are that alternative.