See why we love it

The Amherst News - - FRONT PAGE - Dave Mathieson dave.mathieson@amher­st­ twit­ter: @ADN­dave

Earthrise Cre­ative Labs, lo­cated in the for­mer Sco­tia­bank build­ing in down­town Amherst, has launched a new web­site it hopes will help at­tract more tech­nol­ogy com­pa­nies and ser­vice busi­nesses to the com­mu­nity .

AMHERST – Can a new web­site de­vel­oped in Amherst grow to com­pete with the likes of Google, Face­book, and Kick Starter? Ken Jack­son thinks so. “Part of our hope is that by our suc­cess we start bring­ing a lot of other tech­nol­ogy com­pa­nies and ser­vice busi­nesses to Amherst,” said Jack­son, di­rec­tor of busi­ness de­vel­op­ment with Earthrise Cre­ative Labs. “Say we get lucky and we turn into a $100-mil­lion com­pany, we’re go­ing to need ac­coun­tants, we’re go­ing to need de­sign­ers, and we’re go­ing to need all kinds of de­vel­op­ers.”

Earthrise Cre­ative Labs launched their See Why We Love It web­site last week inside their head­quar­ters at the old Sco­tia­bank build­ing in down­town Amherst.

The launch fo­cused on their Com­mu­nity Spot­light and Busi­ness Direc­tory, but also high­lighted what is to come in the fol­low­ing months – and years.

The new project is de­signed to cre­ate con­nec­tions be­tween peo­ple and small busi­nesses, such as or­ganic farm­ers in small com­mu­ni­ties like Amherst and Cum­ber­land County, as op­posed to the world­wide, big-busi­ness net­works cre­ated by Face­book.

See Why We Love It also fo­cuses on keep­ing money in the com­mu­nity.

“All the money is at the (top) one per cent. We want to flip that pyra­mid up­side down,” said Jack­son. “One of our mis­sion state­ments is to keep 90 per cent all trans­ac­tions that hap­pen on the site here in the lo­cal com­mu­nity. The whole point of the site is to make you more en­gaged with the com­mu­nity.”

Brett Ma­son, pres­i­dent and founder of Earthrise Cre­ative Labs, talked about how the web­site will, even­tu­ally, con­nect like­minded neigh­bors and, also, be a dis­rup­tor in fields such crowd­fund­ing, em­ploy­ment, ac­com­mo­da­tion and trans­porta­tion.


“We see a lot of crowd-fund­ing projects, Kick Starter and oth­er­wise, but the plat­forms are not in­vested en­tirely in our neigh­bors,” said Ma­son. “We can pro­vide a crowd-fund­ing plat­form on a mi­cro scale with events and projects linked to it.”


The web­site also pro­vides peerto-peer em­ploy­ment.

“If a lady needed her at­tic cleaned, the job is posted and peo­ple can bid on that project,” said Ma­son. “Oth­er­wise she would go to a con­trac­tor who has to up­sell on that and her in­voice would be $350 in­stead of $60 to have her at­tic cleaned.”

Ac­com­mo­da­tion and Trans­porta­tion

Ma­son said the web­site could pro­vide Uber-like and airbnb-like ser­vices.

“Within two or three days we can have Uber run­ning in Amherst here, same with airbnb or any of these tech­nolo­gies, no sweat,” said Ma­son.

“Now the ques­tion is, should those ser­vices ex­ist un­der the See Why We Love It brand, and through the See Why We Love It app,” he added. “I say yes. It’s easy for us to do, so I don’t see why we couldn’t push that through as a brand through peer-to-peer ser­vices.”

See Why We Love It is a pi­lot project that, if suc­cess­ful, will be used to mar­ket and ex­pand to the rest of the Mar­itimes, Canada and North Amer­ica.

Amherst mayor, Dr. David Ko­gon, hopes the new web­site can cre­ate an en­tre­pre­neur­ial re­nais­sance in Amherst.

“We all know at the mu­nic­i­pal level that try­ing to get some huge in­dus­try with 500 em­ploy­ees to come to Amherst is not very likely to hap­pen,” said Ko­gon. “It’s the lo­cally owned busi­nesses that are go­ing to make our com­mu­ni­ties econ­omy sur­vive, and if this one way of help­ing that hap­pen, then we’re all for it.”

For more in­for­ma­tion go to see­why­

Brett Ma­son (left), pres­i­dent and founder of Earthrise Cre­ative Labs, and Bran­don Jack­son, di­rec­tor of project de­vel­op­ment, took ques­tions fol­low­ing the launch of their lat­est project, the See Why We Love web­site, last week inside their...

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