Ticket sales down
ORO -MEDONTE TWP. - As OroMedonte Township Mayor Harry Hughes and Republic Live owner Stan Dunford announced Burl’s Creek had won its temporary-use zoning bylaw case at the Ontario Municipal Board, approximately 200 people were visiting the OK Friday Farmers’ Market.
Most of them were there as part of a promotion providing free admission to WayHome Music & Arts Festival to residents of Barrie, Orillia and Oro-Medonte.
The promotion was a success, with lineups beginning hours before the market opened.
Ticket sales for the festivals at Burl’s Creek this summer have not been on par with previous years.
What that means for the festivals going forward remains to be seen.
Dunford says his festivals have faced tougher competition this summer, but he is confident in the continued offerings at the event grounds going forward.
“The amount of tickets that are sold and the viability of the festivals are a financial issue,” he said. “We’ll have to weigh the results this year and make those decisions later.”
Weaker ticket sales are not unique to the Burl’s Creek festivals, Dunford added, but rather a characteristic of most North American festivals this year, particularly in Canada, where sesquicentennial celebrations allowed for greater choices in music programing.
Exactly how many paid attendees at the festivals there are won’t be known until after the season concludes.
“We’re still selling tickets; there’s been an upsurge in ticket sales lately,” he said. “We’re going to have a festival and it’s going to be great. The people who are here are going to enjoy it a lot.”
Plus, now that the temporary-zoning bylaw is in place, Dunford said he is confident in what the future holds for Burl’s Creek.
“I can say our plan and our hope is to have additional events. We have a venue here (that’s) what everyone in the industry would consider a world-class venue,” he said. “Being a world-class venue dictates you should have world-class events. Next year, I wouldn’t be surprised if there were a couple of one-off shows of significant size.
“Who knows? But we have the venue and we’re now open for business officially.”