Cookies make a difference
The smiles were forming fast and furiously at Tim Hortons’ Smile Cookie campaign kick-off on Monday.
More than a dozen media types attended the event to turn their hand at creating a smile cookie for bragging rights, a trophy and bag of donut shop swag.
“It’s the same (chocolatechip) cookie, it just tastes better because of the smile,” said Star Goodhand, co-owner of the Hortons on Bayfield Street.
“It takes about 15 minutes to make 100 smile cookies,” said another Hortons’ store owner, Milly Grajales.
With sales this week expected in 100,000-cookie range, that’s a lot of dough.
Every dollar donated to the Tim Hortons stores in Barrie, Alcona and Stroud is donated to the two annually chosen charities.
On hand to cheer on the participants were representatives from this year’s two charities; Big Brothers Big Sisters of Barrie and Hospice Simcoe.
“The money we get from the Smile Cookies is huge,” said Lynda Murtha of Hospice Simcoe.
All of its programs, including home visits, grief counselling and assisting people and their families during the dying process, are improved with this year’s estimated $50,000 donation, Murtha said.
Marianne Arbor, executive director of Big Brothers Big Sisters of Barrie, said the smile-cookie money it receives helps its mentoring programs.
“Last year, we were handed $50,000, that was a really big deal for us,” she said.
Barrie Examiner’s assistant regional editor Jessica Owen took home the ‘most thoughtful’ trophy for her spectacle-wearing cookie and this reporter won for best smile.
Several media personalities, including Dale Smith of KoolFM got a creative nod award by (cheating) adding a chocolate donut between two cookies, and Tara Dawn Winstone of FreshFM won a participant-like trophy for a passable attempt at art… or a bunny.
“The single thing that stands out for me is people’s kindness,” said Len Goodhand. “People will come in and say ‘here, I don’t need a cookie, but here’s $5’.”
Smile Cookie week runs until Sunday. CBrowne@postmedia.com
Barrie Examiner assistant regional editor Jessica Owen, left, and Examiner reporter Cheryl Browne show off their winning entries Monday morning during the Tim Hortons Smile Cookie Week, held at the the Mapleview Drive East franchise. Local media took part in the 14th annual fun event to raise awareness and cash for Hospice Simcoe and Big Brothers Big Sisters Barrie and District. Smile Cookie Week runs until Sunday.