Gov­ern­ment will al­low flavoured juices for e-cig­a­rettes for now

Amherst business find­ing suc­cess sell­ing smoking al­ter­na­tive

The Citizen-Record (Cumberland) - - NEWS - BY CHRISTO­PHER GOOD­ING

AMHERST - There was a small sigh of re­lief in the Pur­ple Haze after the Nova Sco­tia gov­ern­ment said Wed­nes­day it was go­ing to drop parts of pro­posed e-cig­a­rette leg­is­la­tion.

At stake was the flavoured juice va­por­ized in the elec­tronic cig­a­rettes con­ven­tional smok­ers are turn­ing to as an al­ter­na­tive for their nico­tine de­liv­ery. The Nova Sco­tia Lib­eral gov­ern­ment was tar­get­ing juice flavours but have since de­cided they are go­ing to con­sult with Nova Sco­tians.

“With the ban I was look­ing at 50 per cent of my inventory be­ing banned,” owner Howie Gray said.

When Gray opened Pur­ple Haze he did not plan on re­tail­ing the elec­tronic cig­a­rettes or juice, but see­ing there was a de­mand for the prod­ucts and peo­ple were will­ing to go out of prov­ince to pur­chase them, Gray added both to much suc­cess.

“E-juice rep­re­sents about 75 per cent of the business’ sales,” he said.

The rea­son for its pop­u­lar­ity, Gray said, is sim­ple.

“It’s grow­ing in pop­u­lar­ity ev­ery day be­cause it truly helps peo­ple quit smoking.”

The juice it­self can come in popular cig­a­rette flavours or more ex­otic no­tions, with a nico­tine con­tent that runs be­tween 24 per cent down to no nico­tine at all. Gray says he has had life­long smok­ers in their 60s turn to the al­ter­na­tive to break their smoking habit.

“A lot of cus­tomers come in and tell me they feel bet­ter on the juice and the cough they had from smoking is gone.”

The gov­ern­ment’s decision to not out­right ban the flavoured juice in its amend­ments to the prov­ince’s to­bacco leg­is­la­tion is not a clean bill of heath for e-cig­a­rettes how­ever. The gov­ern­ment is still pro­ceed­ing with changes to the Smoke-free Places Act pro­hibit­ing the use of eci­garettes in in­door pub­lic places. It also in­cludes changes to the To­bacco Ac­cess Act mak­ing it il­le­gal to sell e-cig­a­rettes to mi­nors. “I have no prob­lem with that,” Gray said. “It does have nico­tine in it and kids shouldn’t be sub­jected to nico­tine. It should be for adults.”

Small but mighty, the vials of e-juice Howie Gray sells at Pur­ple Haze in Amherst are lur­ing life­long smok­ers away from to­bacco smoking and turn­ing them to­wards ‘vap­ing' at a frac­tion of what it costs to smoke each month.

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