Do certain ads drive you around the bend?
Please allow me a cranky old-man moment. But let me be blunt - I flatly refuse to ever buy a Volkswagen Passat, or drink a McDonald’s cappuccino (even if, as the fast food chain boasts, the foamy-foam comes from real “moo-cows”).
Why? Well, the advertising. Ads are supposed to attract you to a product, or at least to plant a seed of product recognition somewhere deep in your brain so that, when you want, say a coffee, some hidden penny drops. But what if the seed is so toxic that it grows into a weed that actually makes you hate the product?
First, there’s the current full-force rotation of a McDonald’s ad where an extremely irritating man trails people around, talking about how McDonald’s grinds their own coffee beans (he makes a noise like a coffee grinder) and uses real milk (as he puts it, “from moo-cows. Moooo!”).
This is an ad that wasn’t even remotely funny on the first day that it aired. The fact that an hour of television-watching practically guarantees that you’ll see the darned thing is just salt in the wound. Road salt. Straight from the salt truck.
But if that ad’s rotation is bad, the Volkswagen offering is far worse.
If you are a masochist, you can watch the Passat ad here: http://www.youtube.com/watch?v=tRXC3qS6t 4M.
If you travel at all, though, you’ve already either heard or seen it 150 times or more. It features a man running out of a meeting to listen to his son’s dreadful violin recital through the speakers of his car. Mom is at the recital, dutiful- Amherst was considering accepting up to 30 million litres of treated water that was used in oil and gas exploration around Kennetcook in 2007. If Amherst had moved forward, the town would have received a minimum of $500,000 to dispose of the treated water through its sewage treatment facility on the marsh near town.
Mike Clark disagreed with the mayor’s comments, saying he and others opposed to the proposal were at the information session and did not like the format the town chose.
“What the mayor is saying is untrue, but at the end of the day it’s over,” Clark said. “This shows the system works and you don’t have to sit back and take it. You can get together with other like-minded people and actually make a difference.”
Clark said he wants this to be an eye opener for other communities, adding people can get together to fight for what they believe is right.
Jason Blanch, who also opposed the proposal, welcomed the town’s decision to discontinue talks. ly holding up a cellphone to transmit every excruciating note.
The Passat ad is in regular rotation in Canada’s airports; some enterprising ad executive apparently bought 50 million or so 30 second spots and filled them all with bad-violin-boy.
Now, Volkswagen makes some very funny ads, and some fine automobiles.
I’d even like to have one, but I have heard that ad so much that I’m simply crossing the Passat off my potential purchase list.
Forever. It’s the least I can do. (It’s the only thing I can do.)
I’m sure I’m not alone in this complaint. In fact, as it gets harder and harder to get people to even watch ads (hello, Netflix and PVRs), making ads irritating is probably just another tool in the ad-agency toolbox.
What you think? Are there particular ads
“This is a success for the community, the environment and participatory democracy because it shows the town’s leadership listened to the people,” Blanch said. “That’s the nice thing about municipal politics, you’re very close to your elected representative and you can make your voice be heard.”
Blanch credited town council for listening, but said this shouldn’t be the end of the discussion on the environment.
He hopes the negativity surrounding the discussion will be put in the past and wants a discussion on making Amherst more environmentally conscious.
“We have to take this momentum and analyze the situation we’re in and realize we’re at an impasse with the amount of energy we use and waste, the amount of energy that’s available and the looming climate crisis,” Blanch said. “The town said no to fracking wastewater but we will have fracking in Nova Scotia and Cumberland County unless we address our future that drive you around the bend? Feel free to email me your least favorites - my address is at the bottom of this column.
Oh, and one more: those double- and triplestacked carpet store ads that sometimes assault you on private radio? (The ones where the same ad plays again and again, back to back, as if you were too thick to hear it the first time.)
I know your names, and hear me loud and clear: I will never, ever walk into your store.
You have my full and complete attention, but like the Eye of Sauron from “The Lord of the Rings,” that might not be a good thing.
Cranky old man out. energy needs.”
Blanch said the town can be a leader by looking at things like an active transportation plan and using solar heating for town buildings and facilities like the YMCA and the Amherst Stadium.
He said the no to fracking water has to be a yes to renewable energy and suggested Amherst lead the way in energy efficiency.
“If we change now we can have clean air, a relatively stable climate and clean water. If we wait until we’re out of fossil fuels, we have no energy, no water and a nightmare for our climate.”