Es­sen­tials

From Piczo to wedding in­vites, Lupin De­sign Stu­dio is send­ing out play­ful and pretty pri­or­ity mail.

The Coast - Halifax Weddings Guide - - Contents - BY AL­LI­SON SAUN­DERS

Get de­tailed ori­tented with lo­cally de­signed sta­tionery and ar­ti­san cock­tails.

An­drea MacDon­ald says she was al­ways kind of a com­puter nerd. An artis­tic type who “can­not draw for the life of me,” she was nudged in the graphic de­sign di­rec­tion from a high school teacher who saw some­thing in her Piczo sites.

Now, she’s been work­ing as a de­signer since 2011 but launched her sta­tionery-cen­tric Lupin De­sign Stu­dio in 2014, af­ter making his cousin’s wedding in­vi­ta­tions re­sulted in a se­ries jobs thanks to some solid wordof-mouth rec­om­men­da­tions.

Her work with Lupin is 100 per­cent cus­tom­ized. She starts from scratch with ev­ery cou­ple—no tem­plates, all col­lab­o­ra­tion. “It al­ways starts with in­vi­ta­tions,” she says. “But next thing I know I’m making seat­ing charts, place cards, ev­ery­thing.”

MacDon­ald says her clients are lean­ing to­wards rus­tic de­sign, botan­i­cals, geo­met­rics and lots of gold these days, but her per­sonal style pre-dates any trend.

“I think that it re­ally stems from my grand­mother, a classy and ele­gant lady,” she says of the sim­ple, clean aes­thetic and fonts she grav­i­tates to­ward. “From her love of flo­rals came my love of flo­rals.”

MacDon­ald may be a com­puter nerd, but she’s still a pusher of send- ing out hard-copy, phys­i­cal in­vites and RSVPs: “It’s some­thing tan­gi­ble, some­thing au­then­tic” and au­then­ti­cally rep­re­sen­ta­tive of her soon-to-be wed clients. “I re­ally like meet­ing with the cou­ples, get­ting an idea of who they are and what their style is,” she says. “I cre­ate some­thing based on them.”

MacDon­ald is cur­rently work­ing on the her most chal­leng­ing project yet—sta­tionery for her own wedding, which will take place next fall.

“It’s tough be­ing a bride and wedding ven­dor at the same time,” she says with a laugh. “I want to do ev­ery­thing!”

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