Send­ing all my love to you

El­e­gant Pa­per Co’s Re­becca Di­mock and Lisa MacPher­son sign, seal and de­liver their in­vite ex­per­tise.

The Coast - Halifax Weddings Guide - - Expert Advice -

In such a dig­i­tal-fo­cused world, why are peo­ple still into pa­per in­vites?

Re­becca Di­mock: They’re just more spe­cial. When a guest gets some­thing like that in the mail it gets them ex­cited. A beau­ti­ful en­ve­lope comes in the mail with your name in gor­geous cal­lig­ra­phy and it makes you feel through of and loved on by the bride and groom.

Lisa MacPher­son: It also be­comes a keep­sake. It’s one of the first things peo­ple see when it comes to your style and colours and the theme of your wed­ding. It’s like a lit­tle ap­pe­tizer. Clients make a lot of de­ci­sions with sta­tionery that end up car­ry­ing through un­til the rest of their wed­ding.

When it comes to pick­ing a look, where do you even start?

LM: We live in an age of Pin­ter­est, often peo­ple ar­rive at their con­sul­ta­tion with things they’ve seen and liked. We use that to try and guide the cre­ative process, what they like about them and how they want to in­cor­po­rate them We al­ways want clients to in­cor­po­rate things in a way that will be very unique to them.

R: Peo­ple’s in­vi­ta­tions re­flect their own per­sonal style. They re­flect you as a cou­ple and you as your­self as well.

What sta­tionery trends are you see­ing right now?

RD: What we have been fo­cus­ing on with El­e­gant Pa­per Co. is fine art sta­tionery. There’s a big fo­cus on the pa­per which is hand-made or hand- torn, some­times we add a tea stain or gold flakes. We try to el­e­vate the de­sign and have a lux­u­ri­ous, time­less look. We rely heav­ily on illustrations and modern cal­lig­ra­phy.

Any words of in­vite wis­dom?

LM: You don’t have to send an in­vi­ta­tion to each guest, you send them to house­holds. Also, the main in­vi­ta­tion isn’t a place for any­thing but ba­sic in­for­ma­tion, you want a sec­ond piece of pa­per for lo­gis­ti­cal stuff.

RD: Wed­ding web­sites are help­ful for peo­ple not want­ing to send RSVP cards, you can also house all ex­tra de­tails there as well: trans­porta­tion, meals, ac­com­mo­da­tions or maps.

LM: It’s ba­si­cally an in­vi­ta­tion to visit the web­site.

—in­ter­view by Al­li­son Saun­ders


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