Blood, sweat and cheers

East Coast Crafted dives into the sto­ries be­hind the craft beer scene in At­lantic Canada.


“We hadn’t been to some of th­ese brew­eries be­fore, ei­ther be­cause they were new or be­cause they were in places that we didn’t usu­ally go to,” ex­plains Mo­ran. They did their best to travel to each brew­ery in per­son “to know what the ex­pe­ri­ence was like go­ing there.”

East Coast Crafted in­cludes back­ground in­for­ma­tion on the in­dus­try in each prov­ince as well as an out­line on the lo­cal brew­eries: 2 Crows Brew­ing Co., Pump House Brew­ery and Quidi Vidi Brew­ing Co. are just a few you’ll find in its pages.

“Peo­ple can read be­tween the lines when they look at the pro­files,” says Mo­ran. “Some of them are longer be­cause the brew­ery’s been around for a long time—they have a long and com­plex his­tory—and it also means that we prob­a­bly sat down and had a re­ally in-depth in­ter­view with them.”

The book wouldn’t be com­plete with­out beer rec­om­men­da­tions, so brewer’s picks and au­thor’s picks are also scat­tered through­out. Mo­ran hopes it might “en­tice peo­ple to go on th­ese beer jour­neys” and serve as a guide­book along the way.

“Talk to the brew­ers and get their own sto­ries, be­cause I mean, this is just the tip of the ice­berg,” she says. “Th­ese peo­ple have some in­cred­i­ble sto­ries and it’s worth it to go in and just talk to them.”

At the same time, Reynolds notes that you don’t even have to like beer to read East Coast Crafted— let alone in­tend on tak­ing a beer­fo­cused trip. “There’s a lot of con­tent in there about the peo­ple, the fam­i­lies and the small busi­nesses and the re­gion,” he says.

East Coast Crafted is of­fi­cially launch­ing at Still­well on De­cem­ber 9.

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