Blood, sweat and cheers
East Coast Crafted dives into the stories behind the craft beer scene in Atlantic Canada.
“We hadn’t been to some of these breweries before, either because they were new or because they were in places that we didn’t usually go to,” explains Moran. They did their best to travel to each brewery in person “to know what the experience was like going there.”
East Coast Crafted includes background information on the industry in each province as well as an outline on the local breweries: 2 Crows Brewing Co., Pump House Brewery and Quidi Vidi Brewing Co. are just a few you’ll find in its pages.
“People can read between the lines when they look at the profiles,” says Moran. “Some of them are longer because the brewery’s been around for a long time—they have a long and complex history—and it also means that we probably sat down and had a really in-depth interview with them.”
The book wouldn’t be complete without beer recommendations, so brewer’s picks and author’s picks are also scattered throughout. Moran hopes it might “entice people to go on these beer journeys” and serve as a guidebook along the way.
“Talk to the brewers and get their own stories, because I mean, this is just the tip of the iceberg,” she says. “These people have some incredible stories and it’s worth it to go in and just talk to them.”
At the same time, Reynolds notes that you don’t even have to like beer to read East Coast Crafted— let alone intend on taking a beerfocused trip. “There’s a lot of content in there about the people, the families and the small businesses and the region,” he says.
East Coast Crafted is officially launching at Stillwell on December 9.