From Paris with love

The Dal­housie-born line Lore Col­lec­tive comes home fresh off a trip to Paris Fash­ion Week.


likes to show­case lo­cal tal­ent. The Paris show fea­tured pat­terns that were de­signed by Dal­housie grad­u­ates and mu­sic was pro­duced by Hal­i­fax DJ Bran­don Mott.

“I want to stay here and bring a lot of aware­ness to the Mar­itimes. You don’t have to live in a big city and work out of them,” says Reid.

She and Lore’s head of pro­duc­tion and ac­ces­sory de­signer, Wy­att McDougall, look for­ward to their clothes be­ing sold on­line in March 2019. Mean­while, Lore is gain­ing at­ten­tion of in­ter­na­tional fash­ion afi­ciona­dos.

“We’re go­ing to have our look book sent to some stylists that look pretty cool, but I don’t want to say any­thing yet,” says Reid. “I don’t want to jinx it.”

Pieces for sale on Lore’s web­site will in­clude two things not seen on the run­way: t-shirts and leather belts.

“We are both work­ing on t-shirts,” says McDougall. “Be­cause we are tech­ni­cally a lux­ury brand, we want to be able to make some­thing that any con­sumer can have, and ex­pe­ri­ence some of what our com­pany is.”


Lore Col­lec­tive on the run­way in Paris ear­lier this month.

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