From Paris with love
The Dalhousie-born line Lore Collective comes home fresh off a trip to Paris Fashion Week.
likes to showcase local talent. The Paris show featured patterns that were designed by Dalhousie graduates and music was produced by Halifax DJ Brandon Mott.
“I want to stay here and bring a lot of awareness to the Maritimes. You don’t have to live in a big city and work out of them,” says Reid.
She and Lore’s head of production and accessory designer, Wyatt McDougall, look forward to their clothes being sold online in March 2019. Meanwhile, Lore is gaining attention of international fashion aficionados.
“We’re going to have our look book sent to some stylists that look pretty cool, but I don’t want to say anything yet,” says Reid. “I don’t want to jinx it.”
Pieces for sale on Lore’s website will include two things not seen on the runway: t-shirts and leather belts.
“We are both working on t-shirts,” says McDougall. “Because we are technically a luxury brand, we want to be able to make something that any consumer can have, and experience some of what our company is.”
Lore Collective on the runway in Paris earlier this month.