Chevro­let has ar­rived at Wood­ward Motors, Bay Roberts

The Compass - - NEWS -

The ex­cite­ment has been grow­ing at Wood­ward Motors ever since the Bay Roberts auto deal­er­ship learned last Novem­ber that they would soon be­come a Chevro­let Dealer.

Wade Clarke, Gen­eral Man­ager of Wood­ward Motors, Bay Roberts says an­tic­i­pa­tion of the ar­rival of the award winning Chevro­let mod­els has been grow­ing ever since.

"A lot of cus­tomers have been in­quir­ing about what is hap­pen­ing here and all our staff are ex­cited about the move," Clarke says.

"Cus­tomers, who have grown ac­cus­tomed to see­ing Buick and GMC prod­ucts here, can't be­lieve we now have Chevro­lets on our lot," the gen­eral man­ager pointed out. "In ad­di­tion to Buick and GMC, we have been given the Chevro­let brand," Clarke says adding, "this is a real pos­i­tive step for­ward for Wood­ward Motors."

De­scrib­ing the move as a "win-win for the area and for Wood­ward Motors,” Clarke ex­plains, "that cus­tomers in the mar­ket for a Chevro­let ve­hi­cle will no longer have to go out­side the area to find a deal­er­ship."

He said their reg­u­lar cus­tomers, as well as new cus­tomers, have been notic­ing the tran­si­tion ever since Chevro­let prod­uct be­gan arriving on the lot about three months ago.

"The aware­ness and an­tic­i­pa­tion among cus­tomers has snow­balled over the last three months," he says.

In ad­di­tion to see­ing an in­creased num­ber of cus­tomers in the mar­ket for our new ve­hi­cles, we have also ob­served an in­creased num­ber of ser­vice cus­tomers who cur­rently own Chevro­let ve­hi­cles com­ing to our deal­er­ship for ser­vice.

Steady growth

Since the Wood­ward Group of Com­pa­nies pur­chased the Gen­eral Motors fran­chise in 1992, Woodard Motors has ex­pe­ri­enced con­sis­tent growth. In the 18 years they have been op­er­at­ing in Bay Roberts, Wood­ward's an­nual new and used ve­hi­cle sales have al­most dou­bled. As part of the Wood­ward Auto Group, Wood­ward Motors en­joys be­ing part on one of the largest auto groups in the prov­ince.

Wade Clarke at­tributes the suc­cess of the deal­er­ship to the com­mit­ment and hard work of their em­ploy­ees.

"We have a great staff who are fo­cused on cus­tomer ser­vice," he said.

In ad­di­tion to Gen­eral Motors ve­hi­cle brands, Buick and GMC and now Chevro­let, Wood­ward Motors also of­fers a large se­lec­tion of late model used ve­hi­cles to the motoring pub­lic.

But it doesn't end there. The back­bone of any au­to­mo­bile deal­er­ship is the parts and ser­vice de­part­ments. With thou­sands of cus­tomers driv­ing new and used ve­hi­cles from Wood­ward Motors, be­ing able to ser­vice and look af­ter th­ese cus­tomers in a pro­fes­sional and ef­fi­cient man­ner is crit­i­cal to keep­ing their cus­tomers sat­is­fied, not only with their ve­hi­cle but also with the ser­vice pro­vided by Wood­ward Motors.

The ad­di­tion of the Chevro­let brand is just the lat­est de­velop- ment in the on­go­ing and con­tin­u­ous growth of Wood­ward Motors.

A decade ago ( 2000) the Wood­ward Motors fa­cil­ity next to the Beaver Plaza in Bay Roberts un­der­went a ma­jor ren­o­va­tion, bring­ing it in line with Gen­eral Motors Im­age Pro­gram. The pro­gram re­quired the fa­cil­ity to be re­designed to meet Gen­eral Motors spec­i­fi­ca­tions. Those stan­dards were de­signed to put cus­tomer ser­vice and sat­is­fac­tion first. Wood­ward Motors is proud to have been one of the first Gen­eral Motors dealers in the prov­ince to have re­designed its fa­cil­ity to meet those stan­dards.

Last year Wood­ward Motors added more ser­vice bays to bet­ter serve their grow­ing cus­tomer base.

"Our suc­cess to date re­quires us to be con­stantly looking for ways to im­prove the ser­vice we of­fer our cus­tomers - this is the only way we will con­tinue to grow and move for­ward," Clarke says.

Pos­i­tive fu­ture

Wood­ward Motors sees a lot of pos­i­tive signs for the fu­ture of Gen­eral Motors prod­ucts and for the fu­ture of the Trin­ity and Con­cep­tion Bay ar­eas.

With the Vale Inco de­vel­op­ment un­der­way in Long Har­bour and the He­bron oil project com­ing on stream, the next eight to 10 years should be a very good pe­riod of growth for this re­gion, Clarke pre­dicts.

Be­cause Bay Roberts al­ready has a lot of ameni­ties and is the largest town be­tween Long Har­bour and St. John's, he be­lieves Bay Roberts and the sur­round­ing com­mu­ni­ties will see a lot of pos­i­tive spin-off from th­ese mega projects.

"Over the next five to 10 years, we'll be able to grow and ex­pand our busi­ness and we're cer­tainly looking for­ward to that," he con­cludes.

SALES TEAM: Whether you’re looking for a new or used model, the friendly and knowl­edge­able sales team at Wood­ward Motors, Bay Roberts can put you be­hind the wheel of the ve­hi­cle of your dreams. Shown from left are: Scott Deer­ing, Boyd Bar­rett, Mel An­drews & Paul Nose­wor­thy.


PARTS & SER­VICE DE­PART­MENTS: The pro­fes­sional and ef­fi­cient staff who keep things run­ning smoothly in the parts and ser­vice de­part­ments of Wood­ward Motors, Bay Roberts are from left: Ken Gre­gory and Brad Jones, Parts: Trevor Coombs, Parts Man­ager; Gary Jewer, Ser­vice; Debbie Power, Ser­vice Man­ager; Eileen Ryan and Vida Laun­dry, Ser­vice.

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