Registration up at college
The Carbonear campus of the College of the North Atlantic is way out front on a trend that sees enrolment at the provincial college up by some 10.5 per cent this year.
Campus administrator Gary Myrden said the increase in Carbonear is about 20 per cent.
“It’s an extreme jump,” Myrden told The Compass last week.
Campus enrolment has grown by about 50 students this year, totalling 238 full-time and 13 parttime students.
The most dramatic surge is in the university transfer program, where the numbers have increased from 45 to 73.
Myrden credits this increase to an increased emphasis on working with local schools and other partners.
“ The chance to come here for the first year and transfer those credits into Memorial is being recognized by a lot of parents in terms of the cost and the ease of transition from high school to university,” he said.
Historically, enrolment at the campus has dropped, but Myrden said the future is solid.
“ I would hate to see the community college go out of the community. We’ve had to make tough decisions in the past, but now all our hard work is paying off,” he said. The campus offers 10 programs. A total of 7,373 students have registered for fall 2010 classes at campus’s throughout the province. That is 700 more than the same time in the previous year.
The college is crediting increased marketing, new campus groups, steps into social media and a collection of other factors for the increase.
The numbers were a surprise to College of the North Atlantic president Bruce Hollett, as the prediction had been for a decrease this season, due to interruptions in the recruitment schedule.
“ We had to do some alternative planning, because many of our regular recruiting activities were cancelled to help prevent the spread of the H1N1 virus last fall,” Hollett said. “ Our recruiters didn’t go out to visit high schools and College Day, normally held on the first Thursday in November each year, was postponed until March.”
Yet, he said, recruitment and marketing staff with the college were still able to connect with potential students and have them consider signing on with the College of the North Atlantic.
Some of their work includes the use of social media campaigns, print and radio advertising and work by specialized campus teams like the CNA Winter Crew. Faculty participation was another important contribution, according to a news release from the college.
“ Of course, it helps that we have an incredible slate of programs that is designed to meet the changing needs of an evolving Newfoundland and Labrador workforce,” Hollett said. “ This increase is also an indicator that our programs are relevant and prepare students for a high level of post-graduate employment in a variety of sectors.”