Reg­is­tra­tion up at col­lege

The Compass - - SPORTS -

The Car­bon­ear cam­pus of the Col­lege of the North At­lantic is way out front on a trend that sees en­rol­ment at the pro­vin­cial col­lege up by some 10.5 per cent this year.

Cam­pus ad­min­is­tra­tor Gary Myr­den said the in­crease in Car­bon­ear is about 20 per cent.

“It’s an ex­treme jump,” Myr­den told The Com­pass last week.

Cam­pus en­rol­ment has grown by about 50 stu­dents this year, to­talling 238 full-time and 13 part­time stu­dents.

The most dra­matic surge is in the uni­ver­sity trans­fer pro­gram, where the num­bers have in­creased from 45 to 73.

Myr­den cred­its this in­crease to an in­creased em­pha­sis on work­ing with lo­cal schools and other part­ners.

“ The chance to come here for the first year and trans­fer those cred­its into Me­mo­rial is be­ing rec­og­nized by a lot of par­ents in terms of the cost and the ease of tran­si­tion from high school to uni­ver­sity,” he said.

His­tor­i­cally, en­rol­ment at the cam­pus has dropped, but Myr­den said the fu­ture is solid.

“ I would hate to see the com­mu­nity col­lege go out of the com­mu­nity. We’ve had to make tough de­ci­sions in the past, but now all our hard work is pay­ing off,” he said. The cam­pus of­fers 10 pro­grams. A to­tal of 7,373 stu­dents have reg­is­tered for fall 2010 classes at cam­pus’s through­out the prov­ince. That is 700 more than the same time in the pre­vi­ous year.

The col­lege is cred­it­ing in­creased mar­ket­ing, new cam­pus groups, steps into so­cial me­dia and a col­lec­tion of other fac­tors for the in­crease.

The num­bers were a sur­prise to Col­lege of the North At­lantic pres­i­dent Bruce Hol­lett, as the pre­dic­tion had been for a de­crease this sea­son, due to in­ter­rup­tions in the re­cruit­ment sched­ule.

“ We had to do some al­ter­na­tive plan­ning, be­cause many of our reg­u­lar re­cruit­ing ac­tiv­i­ties were can­celled to help pre­vent the spread of the H1N1 virus last fall,” Hol­lett said. “ Our re­cruiters didn’t go out to visit high schools and Col­lege Day, nor­mally held on the first Thurs­day in Novem­ber each year, was post­poned un­til March.”

Yet, he said, re­cruit­ment and mar­ket­ing staff with the col­lege were still able to con­nect with po­ten­tial stu­dents and have them con­sider sign­ing on with the Col­lege of the North At­lantic.

Some of their work in­cludes the use of so­cial me­dia cam­paigns, print and ra­dio ad­ver­tis­ing and work by spe­cial­ized cam­pus teams like the CNA Win­ter Crew. Fac­ulty par­tic­i­pa­tion was an­other im­por­tant con­tri­bu­tion, ac­cord­ing to a news re­lease from the col­lege.

“ Of course, it helps that we have an in­cred­i­ble slate of pro­grams that is de­signed to meet the chang­ing needs of an evolv­ing New­found­land and Labrador work­force,” Hol­lett said. “ This in­crease is also an in­di­ca­tor that our pro­grams are rel­e­vant and pre­pare stu­dents for a high level of post-grad­u­ate em­ploy­ment in a va­ri­ety of sec­tors.”

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