Open for busi­ness

Car­bon­ear wants to sell town to prospec­tive in­vestors

The Compass - - FRONT PAGE - BY BILL BOW­MAN

The Town of Car­bon­ear is award­ing a $45,000 con­tract to Tract Con­sult­ing of St. John’s to pro­duce a mar­ket­ing strat­egy.

The de­ci­sion was reached at a Jan. 24 priv­i­leged coun­cil meet­ing. The mo­tion to award the con­tract was rat­i­fied at the last reg­u­lar pub­lic coun­cil meet­ing, Feb. 7.

The town ad­ver­tised last fall ask­ing for pro­pos­als for the de­vel­op­ment of a mar­ket­ing strat­egy, in­clud­ing an in­for­ma­tion pack­age “ that will pro­mote the ben­e­fits of liv­ing and do­ing busi­ness in Car­bon­ear.”

Coun­cil wants to put the in­for­ma­tion pack­age into the hands of prospec­tive res­i­den­tial, com­mer­cial and in­dus­trial de­vel­op­ers.

The town would like to see a strat­egy de­vel­oped, “ in­clud­ing a pack­age that can be used for dis­tri­bu­tion to prospec­tive busi­nesses,” ac­cord­ing to a copy of the re­quest for pro­pos­als that was ob­tained by The Com­pass.

The town’s de­vel­op­ment com­mit­tee is spear­head­ing the proj- ect and wants the con­sul­tant to come up with a plan that would at­tract new in­vestors to the town.

The com­mit­tee is look­ing for an at­trac­tive pack­age that would help the com­mu­nity “ in tar­get­ing rel­e­vant, spe­cific and at­tain­able busi­ness de­vel­op­ment op­por­tu­ni­ties, which can con­trib­ute to the long-term sus­tain­abil­ity of the com­mu­nity.”

While Car­bon­ear has tra­di­tion­ally de­scribed it­self as the “ hub of the bay,” the com­mit­tee’s terms of ref­er­ence now re­fer to the town as the “un­of­fi­cial cap­i­tal of the Bac­calieu Trail.”

Coun­cil has also asked the con­sul­tants to come up with a new brand­ing for the town that may or may not in­clude those monikers, but that could be used in pro­mo­tional ad­ver­tis­ing for brochures to be dis­trib­uted through­out the re­gion and around the prov­ince.

With the ground al­ready bro­ken for a ma­jor new busi­ness park in Spa­niard’s Bay-Til­ton, and Bay Roberts poised for a new busi­ness park, Car­bon­ear wants to in­sure “ its po­si­tion as a busi­ness hub is main­tained and strength­ened. And that the com­mu­nity con­tin­ues to build to­wards es­tab­lish­ing Car­bon­ear as a ser­vice cen­tre on the Bac­calieu Trail.”

The con­sul­tants have been as­signed to “ in­ves­ti­gate, iden­tify and pri­or­i­tize busi­ness de­velop- ment op­por­tu­ni­ties for the town.” They are ex­pected to look at op­por­tu­ni­ties tak­ing into ac­count all the area’s cur­rent strate­gic ad­van­tages, “ which pro­vide strong ra­tio­nale for busi­ness in­vest­ment in the town.”

Part of the con­sul­tant’s job will be “ to pro­duce a mar­ket­ing pack­age that can be pro­vided to prospec­tive res­i­den­tial, com­mer­cial and in­dus­trial de­vel­op­ers.”

The pack­age will out­line the strate­gic ad­van­tages of liv­ing and do­ing busi­ness in Car­bon­ear. It will pro­vide prospec­tive de­vel­op­ers with all the in­for­ma­tion they would want to con­sider when look­ing for a new lo­ca­tion to set up shop.

The de­vel­op­ment com­mit­tee is al­ready con­vinced the town’s lo­ca­tion in Con­cep­tion Bay North, and its prox­im­ity to St. John’s and Long Har­bour, gives it a strate­gic lo­ca­tion in the re­gion.

In briefly out­lin­ing its many other al­ready es­tab­lished as­sets, the com­mit­tee also paints a rosy pic­ture of the his­toric town as the health care, ed­u­ca­tional, cul­tural, recre­ational and re­tail ser­vice cen­tre for the re­gion.

From the time their con­tract is signed, the con­sul­tants will have ap­prox­i­mately 12 to 16 weeks to com­plete and sub­mit a fi­nal re­port.

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