Open for business
Carbonear wants to sell town to prospective investors
The Town of Carbonear is awarding a $45,000 contract to Tract Consulting of St. John’s to produce a marketing strategy.
The decision was reached at a Jan. 24 privileged council meeting. The motion to award the contract was ratified at the last regular public council meeting, Feb. 7.
The town advertised last fall asking for proposals for the development of a marketing strategy, including an information package “ that will promote the benefits of living and doing business in Carbonear.”
Council wants to put the information package into the hands of prospective residential, commercial and industrial developers.
The town would like to see a strategy developed, “ including a package that can be used for distribution to prospective businesses,” according to a copy of the request for proposals that was obtained by The Compass.
The town’s development committee is spearheading the proj- ect and wants the consultant to come up with a plan that would attract new investors to the town.
The committee is looking for an attractive package that would help the community “ in targeting relevant, specific and attainable business development opportunities, which can contribute to the long-term sustainability of the community.”
While Carbonear has traditionally described itself as the “ hub of the bay,” the committee’s terms of reference now refer to the town as the “unofficial capital of the Baccalieu Trail.”
Council has also asked the consultants to come up with a new branding for the town that may or may not include those monikers, but that could be used in promotional advertising for brochures to be distributed throughout the region and around the province.
With the ground already broken for a major new business park in Spaniard’s Bay-Tilton, and Bay Roberts poised for a new business park, Carbonear wants to insure “ its position as a business hub is maintained and strengthened. And that the community continues to build towards establishing Carbonear as a service centre on the Baccalieu Trail.”
The consultants have been assigned to “ investigate, identify and prioritize business develop- ment opportunities for the town.” They are expected to look at opportunities taking into account all the area’s current strategic advantages, “ which provide strong rationale for business investment in the town.”
Part of the consultant’s job will be “ to produce a marketing package that can be provided to prospective residential, commercial and industrial developers.”
The package will outline the strategic advantages of living and doing business in Carbonear. It will provide prospective developers with all the information they would want to consider when looking for a new location to set up shop.
The development committee is already convinced the town’s location in Conception Bay North, and its proximity to St. John’s and Long Harbour, gives it a strategic location in the region.
In briefly outlining its many other already established assets, the committee also paints a rosy picture of the historic town as the health care, educational, cultural, recreational and retail service centre for the region.
From the time their contract is signed, the consultants will have approximately 12 to 16 weeks to complete and submit a final report.