Tourists to prov­ince top half-mil­lion mark

The Compass - - TRINITY SOUTH -

The pro­vin­cial gov­ern­ment an­nounced on Fri­day that for the first time in New­found­land and Labrador’s his­tory, over half-a-mil­lion peo­ple vis­ited the prov­ince.

Ac­cord­ing to data com­piled by the Depart­ment of Tourism, Cul­ture, and Re­cre­ation, 518,000 non-res­i­dent vis­i­tors came to the prov­ince in 2010, spend­ing over $400 mil­lion dol­lars in the process.

Min­is­ter Terry French made the an­nounce­ment in a speech at the 2011 Hos­pi­tal­ity New­found­land and Labrador (HNL) Look­out! Tourism Sum­mit. The event is HNL’s an­nual con­fer­ence and trade show, held this year in St. John’s.

“ We are work­ing with our part­ners to im­prove our re­search ca­pa­bil­i­ties, de­velop new tourism prod­ucts and ex­pe­ri­ences, and fo­cus on qual­ity as­sur­ance,” said Min­is­ter French.

He says ef­forts are on­go­ing to im­prove on­line mar­ket­ing ef­forts, in part through the re­designed tourism web­site. Live for the last month, it has al­ready won a Cana­dian E-tourism Award for Best Web­site.

Min­is­ter French says the depart­ment has also been work­ing to in­crease col­lab­o­ra­tion with des­ti­na­tion mar­ket­ing or­ga­ni­za­tions through­out the prov­ince.

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