Winterton seafood firm strengthens mussel operation
Green Seafoods Ltd. is launching a valueadded mussel development project with the aid of $ 18,000 from the provincial government’s Fisheries Technology and New Opportunities Program.
Jennifer Green-Sheppard, marketing manager for the Winterton, Trinity South-based seafood processor, says the company is “ very committed to developing the aquaculture side of our business,” addding, “ we have to keep our plant modern and well-equipped to meet market demands and customer expectations.
The company will evaluate current processes and procedures, examine new ways to meet market specifications, and review existing equipment and advanced technologies.
“It is very important that we continue to meet the standards of buyers to provide quality products to retain and expand markets for our province’s farmed mussel sector,” said Fisheries and Aquaculture Minister Clyde Jackman.
Though the company’s market analysis indicates its product is of good quality and well received by customers, some international competitors provide a lower-priced product. By increasing efficiencies on the processing side, the company believes it will be able to secure larger orders.
“ We need to remain competitive in relation to other seafood producing regions in the global marketplace,” Jackman added, in a news release.
Describing Green Seafoods as “a very valuable employer in the area,” Trinity-Bay de Verde MHA CHarlene Johnson suggested the government money “ will greatly assist with the efficiency of is mussel operations and make the company stronger.”
The Green family has owned and operated Green Seafoods Ltd. for over 100 years. For more than 80 of those years, it operated as a groundfish operation, but changed its focus to shellfish in 1992 when the federal government declared a moratorium on cod.