Win­ter­ton seafood firm strength­ens mus­sel op­er­a­tion

The Compass - - FRONT PAGE -

Green Seafoods Ltd. is launch­ing a val­ueadded mus­sel de­vel­op­ment pro­ject with the aid of $ 18,000 from the pro­vin­cial gov­ern­ment’s Fish­eries Tech­nol­ogy and New Op­por­tu­ni­ties Pro­gram.

Jen­nifer Green-Shep­pard, mar­ket­ing man­ager for the Win­ter­ton, Trin­ity South-based seafood pro­ces­sor, says the com­pany is “ very com­mit­ted to de­vel­op­ing the aqua­cul­ture side of our busi­ness,” ad­dding, “ we have to keep our plant mod­ern and well-equipped to meet mar­ket de­mands and cus­tomer ex­pec­ta­tions.

The com­pany will eval­u­ate cur­rent pro­cesses and pro­ce­dures, ex­am­ine new ways to meet mar­ket spec­i­fi­ca­tions, and re­view ex­ist­ing equip­ment and ad­vanced tech­nolo­gies.

“It is very im­por­tant that we con­tinue to meet the stan­dards of buy­ers to pro­vide qual­ity prod­ucts to re­tain and ex­pand mar­kets for our prov­ince’s farmed mus­sel sec­tor,” said Fish­eries and Aqua­cul­ture Min­is­ter Clyde Jack­man.

Though the com­pany’s mar­ket anal­y­sis in­di­cates its prod­uct is of good qual­ity and well re­ceived by cus­tomers, some in­ter­na­tional com­peti­tors pro­vide a lower-priced prod­uct. By in­creas­ing ef­fi­cien­cies on the pro­cess­ing side, the com­pany be­lieves it will be able to se­cure larger or­ders.

“ We need to re­main com­pet­i­tive in re­la­tion to other seafood pro­duc­ing re­gions in the global mar­ket­place,” Jack­man added, in a news re­lease.

De­scrib­ing Green Seafoods as “a very valu­able em­ployer in the area,” Trin­ity-Bay de Verde MHA CHar­lene John­son sug­gested the gov­ern­ment money “ will greatly as­sist with the ef­fi­ciency of is mus­sel op­er­a­tions and make the com­pany stronger.”

The Green fam­ily has owned and op­er­ated Green Seafoods Ltd. for over 100 years. For more than 80 of those years, it op­er­ated as a ground­fish op­er­a­tion, but changed its fo­cus to shell­fish in 1992 when the fed­eral gov­ern­ment de­clared a mora­to­rium on cod.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.