Carved by the Sea

Town coun­cil adopts new logo, slo­gan


The Town of Bay Roberts is chang­ing its iden­tity in an at­tempt to re­brand it­self.

At a Nov. 22 coun­cil meet­ing, Bay Robe r t s May o r Phillip Wood in­tro­duced the new logo and slo­gan, which came at a cost of $17,000.

Th e logo is a “new, com­pre­hen­sive and con­tem­po­rar y v i e w o f the Three S is­ters,” a unique and nat­u­ral ro ck for­ma­tion along the town’s Shore­line Walk. The trail has be­come a pop­u­lar desti­na­tion for tourists and lo­cals.

In ad­di­tion to a new logo, the town also adopted a new slo­gan — Carved by the Sea.

Bay Roberts town coun­cil adopted a new logo and slo­gan for the mu­nic­i­pal­ity dur­ing a Nov. 22 meet­ing. Shown with the logo are, from left, tourism di­rec­tor Ron De­laney, Mayor Phillip Wood, coun­cil­lors Clarence Mercer, Ger­ald Green­land and Wal­ter Yet­man, town clerk Shirley Hawe, chief op­er­at­ing of­fi­cer Nigel Black and Coun. Melvin Walsh.

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