Old town crest will not dis­ap­pear

The Compass - - ORTHTE -

“From the early fish­er­men who set­tled the town to the cable that came from the ocean … we see Bay Roberts’ his­tory as be­ing shaped by the sea,” he said.

The logo has re­ceived mixed re­ac­tion, but mem­bers of coun­cil are pleased with the end re­sult.

Wood ac­knowl­edged some older mem­bers of the com­mu­nity have given the new logo the thumbs-down.

Get the logo started

Last May, the town is­sued a call for pro­pos­als. The town felt the need to come up with some­thing new, cit­ing ex­am­ples of other towns do­ing the same to “try and gain a com­pet­i­tive edge in ex­cit­ing New­found­land and Labrador,” Wood added.

Fol­low­ing a re­view of the pro­pos­als, the town hired Water­w­erks Com­mu­ni­ca­tions from St. John’s.

“For six months, town rep­re­sen­ta­tives and peo­ple from Water­w­erks sat down to dis­cuss how they viewed the town in the past, at present and vi­sions for the fu­ture,” said Wood. Brand change Many towns in the prov­ince are try­ing to re­fresh and re- present them­selves to the pub­lic. The last time Bay Roberts re-branded it­self was in the 1980s.

Many felt the old logo mis­repre- sented the modern-day im­age of Bay Roberts. For ex­am­ple, it promi­nently dis­played an im­age of an off­shore oil rig, a legacy of the high hopes area res­i­dents once had for the growth of the in­dus­try in the town. That po­ten­tial was never re­al­ized. The old logo also fea­tures a fish­ing ves­sel and a tele­graph ma­chine.

The new logo fea­tures a rugged coast­line dot­ted with the im­age of seag­ulls.

Wood said the old crest will still be a part of the town, and will re­main at the Queen El­iz­a­beth II Li­brary at Me­mo­rial Univer­sity, but the new logo will be ap­pear­ing on all cloth­ing and town doc­u­ments.

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