Old town crest will not disappear
“From the early fishermen who settled the town to the cable that came from the ocean … we see Bay Roberts’ history as being shaped by the sea,” he said.
The logo has received mixed reaction, but members of council are pleased with the end result.
Wood acknowledged some older members of the community have given the new logo the thumbs-down.
Get the logo started
Last May, the town issued a call for proposals. The town felt the need to come up with something new, citing examples of other towns doing the same to “try and gain a competitive edge in exciting Newfoundland and Labrador,” Wood added.
Following a review of the proposals, the town hired Waterwerks Communications from St. John’s.
“For six months, town representatives and people from Waterwerks sat down to discuss how they viewed the town in the past, at present and visions for the future,” said Wood. Brand change Many towns in the province are trying to refresh and re- present themselves to the public. The last time Bay Roberts re-branded itself was in the 1980s.
Many felt the old logo misrepre- sented the modern-day image of Bay Roberts. For example, it prominently displayed an image of an offshore oil rig, a legacy of the high hopes area residents once had for the growth of the industry in the town. That potential was never realized. The old logo also features a fishing vessel and a telegraph machine.
The new logo features a rugged coastline dotted with the image of seagulls.
Wood said the old crest will still be a part of the town, and will remain at the Queen Elizabeth II Library at Memorial University, but the new logo will be appearing on all clothing and town documents.