The store with celebrates its first successful year in business
When Shannon Doyle was looking to start her business, she saw a hole in the Carbonear retail market.
There was no place to buy highend footwear in the region.
Sure, there were places to buy sneakers and shoes, but not the quality products that the youth of today crave.
That is where Doyle, who has a bachelor of commerce (co-op) degree from Memorial University, thought she could best affect the marketplace in the Conception Bay North area.
“I was always wondering, ‘ what could really do it in the area?’” said Doyle.
So, she started Heart & Sole, a store dedicated to providing that quality footwear that people were craving.
“We’ve got everything else, why shouldn’t there be a shoe store?” Doyle asked rhetorically.
On July 2, 2012, Doyle first opened her doors, albeit a few feet up from the store’s current location.
A year later, Heart & Sole has continued to grow and has added varying pieces of merchandise to its catalogue.
Located across from the Atlantic Lotto booth and next to the A & W Restaurant, the store is in the epicenter of the Trinity Conception Square Mall in Carbonear.
Walking in, customers are greeted by one of the eight friendly and knowledgeable staff members.
With service being the No. 1 priority for Heart & Sole, each staff member is ready and able to help out anyway they can.
This willingness to help, coupled with an ever-growing stock means Heart & Sole is primed to keep its success into its second year.
What’s in a name?
When Doyle was finalizing a name for her new venture, she and her husband went about brainstorming for it.
Being that the store would focus on footwear, they came up with the name Heart & Sole.
“We took sole, from the sole of a shoe, and we were going to put our hearts into it,” said Doyle. “So, I said, well, how about Heart & Sole.”
The “Heart” part of the name is also tied into a focal point for the store.
the footwear aspect, heart deals with the promotion of a healthy lifestyle and a healthy heart.
When asked what her best seller is, Doyle had a quick response.
“Sneakers are by far the best sellers,” she said.
If you’re looking for a new basketball shoe or running shoe, Heart & Sole is the place to go and get it.
Doyle said she would like to continue growing her business in the future.
Heart & Sole in the Trinity Conception Square celebrated its first anniversary this month. Seven of the nine staff members stop to capture a photo to celebrate this momentous occasion. Staff members are: front (l-r) — Shannon Doyle (owner/manager), Michelle Case, Serena Penney and Linda Powell; back — Andrew Chenard, Katelyn Clarke and Josh Hovey; missing from photo — Jenny Layman (assistant manger) and Emily Haire.
Shannon Doyle, owner and operator of Heart & Sole, located in the Trinity Conception Square Mall in Carbonear.