The store with cel­e­brates its first suc­cess­ful year in busi­ness


When Shan­non Doyle was look­ing to start her busi­ness, she saw a hole in the Car­bon­ear re­tail mar­ket.

There was no place to buy high­end footwear in the re­gion.

Sure, there were places to buy sneak­ers and shoes, but not the qual­ity prod­ucts that the youth of to­day crave.

That is where Doyle, who has a bach­e­lor of com­merce (co-op) de­gree from Me­mo­rial Univer­sity, thought she could best af­fect the mar­ket­place in the Con­cep­tion Bay North area.

“I was al­ways won­der­ing, ‘ what could re­ally do it in the area?’” said Doyle.

So, she started Heart & Sole, a store ded­i­cated to pro­vid­ing that qual­ity footwear that peo­ple were crav­ing.

“We’ve got ev­ery­thing else, why shouldn’t there be a shoe store?” Doyle asked rhetor­i­cally.

On July 2, 2012, Doyle first opened her doors, al­beit a few feet up from the store’s cur­rent lo­ca­tion.

A year later, Heart & Sole has con­tin­ued to grow and has added vary­ing pieces of mer­chan­dise to its cat­a­logue.

Lo­cated across from the At­lantic Lotto booth and next to the A & W Restau­rant, the store is in the epi­cen­ter of the Trin­ity Con­cep­tion Square Mall in Car­bon­ear.

Walk­ing in, cus­tomers are greeted by one of the eight friendly and knowl­edge­able staff mem­bers.

With ser­vice be­ing the No. 1 pri­or­ity for Heart & Sole, each staff mem­ber is ready and able to help out any­way they can.

This will­ing­ness to help, cou­pled with an ever-grow­ing stock means Heart & Sole is primed to keep its suc­cess into its sec­ond year.

What’s in a name?

When Doyle was fi­nal­iz­ing a name for her new ven­ture, she and her hus­band went about brain­storm­ing for it.

Be­ing that the store would fo­cus on footwear, they came up with the name Heart & Sole.

“We took sole, from the sole of a shoe, and we were go­ing to put our hearts into it,” said Doyle. “So, I said, well, how about Heart & Sole.”

The “Heart” part of the name is also tied into a fo­cal point for the store.





the footwear as­pect, heart deals with the pro­mo­tion of a healthy life­style and a healthy heart.

Best seller

When asked what her best seller is, Doyle had a quick re­sponse.

“Sneak­ers are by far the best sell­ers,” she said.

If you’re look­ing for a new bas­ket­ball shoe or run­ning shoe, Heart & Sole is the place to go and get it.

Doyle said she would like to con­tinue grow­ing her busi­ness in the fu­ture.


Heart & Sole in the Trin­ity Con­cep­tion Square cel­e­brated its first an­niver­sary this month. Seven of the nine staff mem­bers stop to cap­ture a photo to cel­e­brate this mo­men­tous oc­ca­sion. Staff mem­bers are: front (l-r) — Shan­non Doyle (owner/man­ager), Michelle Case, Ser­ena Pen­ney and Linda Pow­ell; back — An­drew Chenard, Kate­lyn Clarke and Josh Hovey; miss­ing from photo — Jenny Lay­man (as­sis­tant manger) and Emily Haire.

Shan­non Doyle, owner and op­er­a­tor of Heart & Sole, lo­cated in the Trin­ity Con­cep­tion Square Mall in Car­bon­ear.

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