In style

Gan­der In­ter­na­tional Air­port a player in the fash­ion in­dus­try

The Compass - - COMICS/ PUZZLES - BY KEVIN HIG­GINS khig­gins@gan­der­bea­con.ca

The in­ter­na­tional lounge at Gan­der In­ter­na­tional Air­port (GIA) has been a place of in­trigue since its in­cep­tion.

There have been many fa­mous peo­ple, such as Win­ston Churchill, Fidel Cas­tro, The Bea­tles, Frank Si­na­tra, El­iz­a­beth Tay­lor and Jackie O, who have sat in the Her­man Miller couches, who walked the Ital­ian Ter­razzo floor­ing, or placed their der­ri­eres in the space-age Charles and Ray Eames chairs that one can find in the ladies wash­room.

And now, GIA has for­ayed into the world of high fash­ion, hav­ing been the photo set for the fall edi­tion of Bloomberg Pur­suit — a quar­terly pub­li­ca­tion that touts it­self as “the first and only global lux­ury mag­a­zine edited for the world’s rich­est peo­ple.” This can be eas­ily at­tested to by look­ing at the list of cloth­ing lines used in the photo shoot, in­clud­ing Guggi, Louis Vuit­ton, Burberry Prorsum, Ralph Lauren, Ber­luti, Bri­oni, Boss, Proenza Schouler, Aude­mars Piguet, A. Lange and Sohne, and Dun­hill.

Reg Wright, Gan­der In­ter­na­tional Air­port Au­thor­ity’s di­rec­tor of mar­ket­ing and com­mu­ni­ca­tions, said the mag­a­zine con­tacted the air­port au­thor­ity in May about the pos­si­bil­ity of do­ing a fash­ion shoot at the air­port, af­ter the mag­a­zine’s art di­rec­tor saw photographs of the lounge.

“We had a few con­fer­ence calls, and it all came to­gether pretty quickly af­ter that,” he said. “They sent a team of 12, in­clud­ing pho­tog­ra­pher Azim Haidaryan, his as­sis­tants, make-up and wardrobe per­son­nel, and a male and fe­male model…the whole works.”

Mr. Wright said he asked what com- pelled the mag­a­zine to come to Gan­der to pho­to­graph such a fash­ion shoot in the air­port, and he was told it was be­cause of the lines of the lounge, as well as the fact the 1950s-type de­sign is pop­u­lar.

“I thought it was go­ing to be an old­school all-out photo shoot, but it wasn’t.” he said. “They had a scout team that went out and looked at ev­ery old nookand-cranny at the air­port, tak­ing out old equip­ment Al­lied (Avi­a­tion) had, and lined up what he wanted to do.

“It was fas­ci­nat­ing…he’s a very gifted pho­tog­ra­pher, and he said he shoots fash­ion but each of his shoots is cin­e­matic of the mod­els in ac­tion. It’s not just about fash­ion…this one had a feel of in­ter­na­tional es­pi­onage.”

What came out of the three days at Gan­der In­ter­na­tional Air­port was a 14page photo spread in the mag­a­zine, as well as the front cover and another pho­to­graph on the ta­ble of con­tents page.

“The re­sults were just amaz­ing,” said Mr. Wright. “The ex­po­sure such a maga- zine will bring us will be not so much for air­port busi­ness, but more from a com­mu­nity and re­gional per­spec­tive. It’s a mar­ket­ing tool to ex­pose the Gan­der area to the world, and who knows, it might bring peo­ple here for a visit.

“Ei­ther way you look at it, it was a fun project to be in­volved with, and as far as I know, it’s the first time a fash­ion shoot has been done at the air­port.”

Mr. Wright said it was a big un­der­tak­ing, both from an air­port and mag­a­zine per­spec­tive, but all turned out very well.

“They were very pleased with what they got and how they were treated. From our per­spec­tive, it’s the air­port show­cased in a very dif­fer­ent light.

“On top of that, they called us coolest air­port in the world.”

For any­one in­ter­ested in hav­ing a peek at the fi­nal re­sults of GIA’s fash­ion shoot, visit http://ca.zinio.com/reader.jsp?is­sue=416276 333&WT.mc_id=PUB_COM_DISC_GLOBAL_082813_Pur­suit­s_Fall13.

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