Big award for Bay Roberts woman

McDon­ald’s man­ager named top in east­ern Canada


Crys­tal Deer­ing cheer­fully says hello to pa­trons of the Bay Roberts McDon­ald’s restau­rant as she is com­plet­ing her daily rou­tine.

This 29-year-old man­ager shows her en­ergy and pos­i­tiv­ity as she asks cus­tomers how they are do­ing and of­fers a hand to those who need some ex­tra help car­ry­ing their tray to a ta­ble.

The staff work be­hind the spot­less and well-or­ga­nized counter, grab­bing cof­fee, muffins and smooth­ies with lit­tle dis­rup­tion. Crys­tal works with them, en­sur­ing the restau­rant is run­ning ef­fi­ciently.

Her con­tin­u­ous smile is con­ta­gious and her staff fol­lows suit by smil­ing and en­er­get­i­cally greet­ing ev­ery­one that walks into the restau­rant.

Mak­ing it a ca­reer

It was 13 years ago when Crys­tal — at the age of 16 — started her part­time crew per­son po­si­tion in the kitchen of the Bay Roberts lo­ca­tion.

“I re­mem­ber my su­per­vi­sor Rowena — who was my man­ager at the time — say­ing, ‘ this girl is go­ing places,’” Crys­tal says.

She ex­plains that it didn’t take long for her to be­gin cross-train­ing for front counter and drive thru. Within a year she was pro­moted to swing man­ager, then af­ter two years was named a salary man­ager.

By sum­mer 2008, she had been pro­moted to store man­ager in Bay Roberts and then was trans­ferred to the neigh­bour­ing Car­bon­ear lo­ca­tion. When the op­por­tu­nity came up for her to re­turn to her na­tive store, she ac­cepted.

She cur­rently man­ages some 85 staff at the Bay Roberts restau­rant.

It is ob­vi­ous Crys­tal is a team player af­ter wit­ness­ing her work with the staff, cheer­fully del­e­gat­ing tasks and of­fer­ing her as­sis­tance when needed.

So there were very few sur­prises when Crys­tal was ac­knowl­edged re­cently by McDon­alds Restau­rants of Canada.

It was an­nounced that Crys­tal has been hon­oured with a very pres­ti­gious ac­co­lade — the Out­stand­ing Man­ager Award.

The re­gional vice-pres­i­dent of east­ern Canada, Rocco Lo­fando, ex­plains, “(The award) al­lows us to rec­og­nize ex­cel­lence, to hon­our ex­cep­tional achieve­ments of our em­ploy­ees such as Crys­tal Deer­ing and to show our ap­pre­ci­a­tion for their work and de­vo­tion.”

As the only man­ager in At­lantic Canada to re­ceive this hon­our, Crys­tal is hum­bled and proud of her em­ploy­ees.

“This award is be­cause of the hard work we put into the store as a team,” she ex­plains when she takes a few min­utes dur­ing her busy shift to sit and chat with The Com­pass.

Crys­tal’s su­per­vi­sor, Rowena Stagg, says she is a “great or­ga­nizer.”

“As a man­ager she re­ally looks af­ter her peo­ple and makes it easy for ev­ery­one on her team to get the job done well.”

The award was de­cided through re­sults of Crys­tal’s per­for­mance and the restau­rant re­sults, in­clud­ing sales, cus­tomer sat­is­fac­tion, train­ing and de­vel­op­ing as­sis­tant man­agers and crew, main­tain­ing equip­ment, co­or­di­nat­ing lo­cal mar­ket­ing pro­grams and over­see­ing the op­er­a­tion of the en­tire store.

Re­ceiv­ing the call

Crys­tal re­ceived news of the award while she was driv­ing. She pulled over to take a phone call and was sur­prised to hear Rocco on the phone.

“I thought he was jok­ing,” she says. “I was taken back, es­pe­cially to have a phone call from the vice-pres­i­dent.”

At first, Crys­tal won­dered why he would be call­ing, hop­ing she would not hear any­thing neg­a­tive. Al­though Crys­tal was sur­prised, she be­lieves the award was earned be­cause of the ac­knowl­edg­ments the restau­rant has re­ceived over the past year.

“We’ve won some dif­fer­ent awards for our cus­tomer ser­vice and some for our re­sults,” she ex­plains.

The award is not un­com­mon for the Bay Roberts store. In fact, Rowena has re­ceived it on sev­eral oc­ca­sions.

Crys­tal says the awards are a di­rect re­sult of the team and the ef­fort they have put forth over the years.

What the fu­ture holds

Crys­tal and her hus­band, Lee, have been try­ing to start a fam­ily for some time and she is ex­cited to say she is preg­nant. This means she will be start­ing ma­ter­nity leave next March.

Crys­tal feels she has an ex­cep­tional man­age­ment staff that is “very sup­port­ive and gets re­sults,” so there are no con­cerns about the store while she’s off.

But for now, she be­lieves the award is a re­flec­tion of the great ser­vice and staff the restau­rant cur­rently boasts.

“The full team is re­spon­si­ble for the re­sults and our suc­cesses would not be pos­si­ble with­out ev­ery­one in­volved,” Crys­tal con­cludes.

Photo by Melissa Jenk­ins/Spe­cial to The Com­pass

Crys­tal Deer­ing re­ceived the out­stand­ing man­ager’s award for east­ern Canada from McDon­ald’s Restau­rants of Canada.

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